CUPRA UrbanRebel Concept - This is how one of the IAA highlights was created
To create CUPRA’s future electric vision. This was the challenge facing the CUPRA design team, with the freedom they were given to create a concept car. And so, the CUPRA UrbanRebel Concept was born, a model inspired by the world of motorsport that showcases the most radical interpretation of an urban electric car. What was this challenge like for the design team? CUPRA Design Director Jorge Diez explains how they achieved their most rebellious model for the electric era.