Though the revolution the digital era is bringing it still at a high pace, radio and radio advertising in India has not lost its essence.
Here are the things which you are needed to be aware of before opting for radio advertising in India. Further, these are also, can be understood as steps a company can complete while designing radio ads for promotion.
KNOW YOUR PRODUCT’S SUITABILITY FOR RADIO ADVERTISING
Brand should do a thorough study on its product foremost. Then they check the reasons why they want to go for radio advertising though the same product can be promoted via others modes of advertisement.
For example, compare advertising a tourism package or clothing brand which requires touch feel or images with varieties to be seen first by the audience to decide whether to purchase or not.
KNOW YOUR MARKET
If your brand is targeting students it is better to do outdoor marketing via malls, hoardings, etc. Hence, companies should identify their target market first and work on the cost-benefits analysis after knowing what portion of their target market listen to the radio.
CHOOSE STATIONS
Different stations as per their popularity received responses. Similarly, they offer different levels of benefits that are attached to the duration of the attention received from listeners. Brands can hire a radio advertising agency in India because they are well aware of the local taste and preferences. Therefore they know which stations of radio are best to go for a radio advertisement.
SELECT TIME SLOT
Mornings, afternoon, evening, and night, choose the slot of your radio ad wisely. Your target audience - businessmen listen to the radio while traveling in morning and evening, housewives in the afternoon while cooking or cleaning, old age group while resting in evening or families after dinner at night.
Research with the radio advertising agency well and select the time slot that fits best for you.
CREATE CONTENT
This is the most crucial part to deal with for radio advertisement.
Radio Jockeys play a role as an icon, ideal, and also as an influencer for radio listeners. You can either use your marketer’s voice or can hire a freelancer who can be used as a voice actor.
Songs or jingles; since radio listening is all about audio-based content, the audience tend to enjoy songs or jingles easily. If you are working with a reliable radio advertising agency you can create soothing promotional songs. In most cases, customers like lyrics and sing outside. It helps to spread to word by word of mouth and improves brand recall.
SET YOUR BUDGET
It is a big challenge for all organizations to finalize radio ads within their budget. Everything from research to creating content involves the cost of producing radio ads.
But you know the cost-benefit analysis is in your favor. But the price brand paid or planning to pay is right or not.
https://www.excellentpublicity.com/services/radio-advertising
Here are the things which you are needed to be aware of before opting for radio advertising in India. Further, these are also, can be understood as steps a company can complete while designing radio ads for promotion.
KNOW YOUR PRODUCT’S SUITABILITY FOR RADIO ADVERTISING
Brand should do a thorough study on its product foremost. Then they check the reasons why they want to go for radio advertising though the same product can be promoted via others modes of advertisement.
For example, compare advertising a tourism package or clothing brand which requires touch feel or images with varieties to be seen first by the audience to decide whether to purchase or not.
KNOW YOUR MARKET
If your brand is targeting students it is better to do outdoor marketing via malls, hoardings, etc. Hence, companies should identify their target market first and work on the cost-benefits analysis after knowing what portion of their target market listen to the radio.
CHOOSE STATIONS
Different stations as per their popularity received responses. Similarly, they offer different levels of benefits that are attached to the duration of the attention received from listeners. Brands can hire a radio advertising agency in India because they are well aware of the local taste and preferences. Therefore they know which stations of radio are best to go for a radio advertisement.
SELECT TIME SLOT
Mornings, afternoon, evening, and night, choose the slot of your radio ad wisely. Your target audience - businessmen listen to the radio while traveling in morning and evening, housewives in the afternoon while cooking or cleaning, old age group while resting in evening or families after dinner at night.
Research with the radio advertising agency well and select the time slot that fits best for you.
CREATE CONTENT
This is the most crucial part to deal with for radio advertisement.
Radio Jockeys play a role as an icon, ideal, and also as an influencer for radio listeners. You can either use your marketer’s voice or can hire a freelancer who can be used as a voice actor.
Songs or jingles; since radio listening is all about audio-based content, the audience tend to enjoy songs or jingles easily. If you are working with a reliable radio advertising agency you can create soothing promotional songs. In most cases, customers like lyrics and sing outside. It helps to spread to word by word of mouth and improves brand recall.
SET YOUR BUDGET
It is a big challenge for all organizations to finalize radio ads within their budget. Everything from research to creating content involves the cost of producing radio ads.
But you know the cost-benefit analysis is in your favor. But the price brand paid or planning to pay is right or not.
https://www.excellentpublicity.com/services/radio-advertising
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