How Kering are Trying to Become Ecologically Sustainable

Kering Eyewear, part of the popular Kering Group, has confirmed that it is making strong steps to become an ecologically sustainable firm. The French firm has partnered with Italian bioplastics specialist Bio-on, aiming to create a range of clear glasses frames that are biodegradable and change the attitudes and processes of the global industry.
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Roberto Vedovotta, the CEO of Kering Eyewear, said that the partnership represented a sign of the brand’s commitment to sustainability and innovation. “In our group, we believe that a sustainable business is a smart business,” said Vedovotta, “the materials developed by Bio-on are 100% natural and biodegradable and will be a revolution in the eyewear industry.”