BrandWagon Talk with PepsiCo India’s Shailja Joshi

Lay's has launched a range of slow-cooked premium kettle chips, Lay’s Gourmet. In conversation with BrandWagon Online, Shailja Joshi, marketing director, potato chips category, PepsiCo India, talks about the strategy behind the launch, marketing plans for Lay's Gourmet, and more.