BLUE OCEAN STRATEGY -BOOKS
WHAT IS BLUE OCEAN STRATEGY?
Blue ocean strategy is the simultaneous pursuit of:
- differentiation and
- low cost
to open up a new market space and create new demand.
It is about creating and capturing uncontested market space, thereby making the competition irrelevant.
Blue ocean strategy is the simultaneous pursuit of:
- differentiation and
- low cost
to open up a new market space and create new demand.
It is about creating and capturing uncontested market space, thereby making the competition irrelevant.
Category
š
Learning