Twitter’s Revenue Jeopardy
Twitter ($TWTR@US) advertisers, which make up 90 percent of its revenue, are growing skittish with billionaire Elon Musk’s claims that he would loosen moderation of the platform. IPG ($IPG@US), one of the world’s largest advertising companies, issued a recommendation on Monday for clients to temporarily pause their spending on Twitter. Musk is meeting advertising executives in New York this week.