Google To Dole Out $100M To New York Times Under Multi-Year Content Deal - $NYT $GOOG $GOOGL
The New York Times is bagging close to $100 million from Alphabet Google over three years under a deal that allows the latter to feature Times content on some of its platforms.
The New York Times described it as an expanded agreement that included content distribution, subscriptions, and using Google tools for marketing and ad-product experimentation, the Wall Street Journal reports.
The deal gives the Times an additional revenue driver amid the advertising-market slowdown.
The New York Times described it as an expanded agreement that included content distribution, subscriptions, and using Google tools for marketing and ad-product experimentation, the Wall Street Journal reports.
The deal gives the Times an additional revenue driver amid the advertising-market slowdown.