With the 2023 Women's World Cup set to kick off in Australia and New Zealand in July, the U.S. Women's National Team's Megan Rapinoe predicts it to become a massive cultural moment around the world.
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00:00 I mean, I can't believe we're back at the World Cup again.
00:01 It's kind of crazy.
00:04 This is the best moment of all of our career.
00:08 Alex said it.
00:08 It never gets old.
00:11 There's always something incredibly special
00:15 about being able to compete at the very highest
00:18 level against the very highest level
00:20 and try to go out there and do your thing.
00:22 I think this is going to be, just as every World Cup is,
00:25 the best World Cup by far.
00:27 You're going to see the best product on the field.
00:29 And that's because players are going
00:31 to be able to be put in a position to actually do that
00:34 and just focus on the game and go out there and provide
00:36 the entertainment everybody wants.
00:38 It feels like a real opportunity to kind of blow the lid off,
00:43 just in terms of fanfare and media and sponsorships
00:47 and the sort of larger business around this sport.
00:50 I think everyone is sort of hip to the game now
00:52 and understands that this is not somewhere that's just like,
00:57 oh, we should cheer for the Women's World Cup
00:59 because that's the right thing to do.
01:00 It's like, this is actually a terrible business move
01:02 if you're not getting in on it, if you're not investing,
01:06 if you're not putting resources to it,
01:07 and if you're not tuning in, you're
01:09 sort of missing out on a massive cultural moment in so many