We meet Sam Morgan, the founder of cyclewear brand Paria. The online brand has opened its first bricks-and-mortar shop in Chapel Allerton, selling cyclewear and coffee.
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00:00 My name's Tom Morgan and I'm the founder of Pariah Cycling Clothing.
00:04 We're in Chapel Ollerton in Leeds and we are opening our flagship store, the first hopefully of many,
00:12 which features a coffee shop, our cycling kit, quality brews and a bit of chat as well.
00:18 Chapel Ollerton's close to heart because I live very close here and also there's a lot of cyclists around here
00:23 and we really want to bring our offering into the local community.
00:27 It's also a bit of a gateway out into the countryside up into the heart of North Leeds.
00:32 We've got our range of clothing and accessories both for on and off the bike
00:35 but we won't be able to be doing any hardware because no one wants my mechanical prowess near their bike.
00:40 But we will be serving superb coffee which obviously every cyclist loves as well as cakes and treats
00:45 and a bit of protein in there to replenish after a ride.