⚪ Aubameyang, Kondogbia, Sarr… Comment Pablo Longoria a-t-il rendu l’OM si attractif ?
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00:00 He is only 37 years old and he won the Olympique de Marseille.
00:03 Pablo Longoria is a well-known name in the world of football.
00:06 Became a recruiter at only 21 years old in Newcastle,
00:09 he is appointed OM manager 10 years later.
00:12 The Spaniard has maneuvered effectively in a club
00:15 in lack of stability, money and attractiveness.
00:18 While the Marseille mercato looked like that of a second zone club a few years ago,
00:22 the club now attracts players like Aubameyang,
00:25 Reynaldo, Kondogbia or even Sar.
00:28 But how did Pablo Longoria make OM so attractive?
00:31 And if you want to know everything about your favorite sport,
00:33 don't forget to subscribe to Copfootball.
00:35 It all started in the summer of 2020,
00:36 when Jacques Henry Ayrault appointed Pablo Longoria as sporting director.
00:40 At that time, the OM president didn't know it,
00:42 but he recruits a monster who will become his future successor a year later.
00:46 Genius scout, the Spaniard is also an excellent negotiator and a very good manager.
00:51 And from his first summer mercato, he recruits intelligently.
00:54 Young people in lack of time to play, needing to restart their careers
00:57 or experienced players looking for a new challenge.
01:00 Saliba, Gendouzi, Arit, but also Bakambu and Colasinac are perfect examples.
01:05 And he also manages to make the undesirable leave.
01:07 And thanks to this mercato, OM takes the second place in the championship.
01:10 A European qualification that allows the club to regain attractiveness,
01:14 in addition to unlocking a large budget envelope.
01:17 Proof that the work of the Spaniard is also seen on the financial side.
01:20 OM went from 17 million euros spent in 2020-2021
01:24 to 115 million euros during the Mercato 2022-2023 to stifle his cash flow.
01:29 And if Sampaoli's departure at the end of the season was unexpected,
01:32 it showed that Longoria still has more than one round in its bag.
01:36 Because he names in the wake of the game, Ior Tudor.
01:38 A coach who perfectly matches the game ideas wanted by OM
01:42 and in line with the already started mercato.
01:44 A mercato that sees the arrivals of Klos, Veretout, Mbemba, Bailly, Tavares,
01:49 but especially Alexis Sanchez.
01:50 The dog arrives free after breaking his contract with Inter.
01:53 It is a transfer that makes a sensation among the Marseillais
01:55 which shows that the club is again able to attract big names.
01:59 And this summer 2023, Pablo Longoria once again performed miracles.
02:02 After the departure of Igor Tudor, the Spaniard played his relations
02:05 and recruited a coach he knows perfectly well, Marcelino.
02:08 Less offensive in his way of playing than his predecessors,
02:11 the technician is more pragmatic and strict in his game.
02:14 A profile wanted by Longoria who now wants to go even further,
02:18 win trophies and be performing on the European scene.
02:21 And with the excellent shots on the market that the Spaniard realizes,
02:24 this dream now seems more and more attainable.
02:27 If he has not changed his way of recruiting,
02:29 Longoria is now doing it with more means,
02:31 ambition and attractiveness that his work has brought to OM.
02:35 Great football fan, the manager has knowledge
02:37 that allowed him to build effectively.
02:40 Whether it's on football knowledge,
02:42 he who watches 7 to 8 matches a day
02:44 and who spent long hours on the game Football Manager,
02:47 but also his knowledge of the environment in which he has now evolved for more than 15 years.
02:51 Contacts and expertise that allow him to always have a head start on his competitors
02:55 and also to get around well.
02:56 And even if he made casting mistakes like De La Fuente or Luis Suarez,
02:59 Longoria catches up through the good shots on the market
03:03 and also the devouring passion he shows to the fans.
03:06 And he recently stated that he was only 20 or 30% of what he really wanted to do at OM,
03:11 so we can't wait to see what happens next.
03:13 (upbeat music)