L’ancien X.com (qui est devenu PayPal), SpaceX, la Tesla Model X, son fils X Æ A-12, l’intelligence artificielle xAI et maintenant Twitter renommé X… Dans toute son histoire, Elon Musk a fait de la lettre X son porte-bonheur.
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00:00 But why X?
00:01 You probably saw it, Twitter is now called X.
00:03 And this letter is quite interesting when we go back to Elon Musk's story.
00:07 He is passionate about the letter X and this obsession goes back more than 20 years.
00:10 It all started in 1999 when Elon Musk sold his first company, Zip2, for several million dollars.
00:16 Elon Musk then thought about a new project and said he would like to revolutionize the banking industry.
00:21 Yes, when you're Elon Musk, that's the kind of thing you want to do at 28.
00:24 Elon Musk then invented X.com,
00:27 a website that offers credit cards, loans, investment advice, etc.
00:32 Everything is a bit of a mess, with employees working 24 hours a day,
00:35 but it ends up working.
00:37 A year later, X.com will end up merging with another company to become PayPal.
00:42 And that's where it gets interesting, Elon Musk didn't agree with his name.
00:45 According to his biographer Walter Isaacson,
00:47 Elon Musk struggled for a long time to keep the name X,
00:50 since he was convinced that this brand could become a global bank.
00:53 Unfortunately, Elon Musk loses, but he remains obsessed with the letter X.
00:57 He names his rocket company PaceX, launches the Tesla Model X,
01:01 wants to create an artificial intelligence XAI,
01:03 and even his son X...A...12?
01:07 Yes, it's awful, but he just nicknames it X.
01:10 By renaming Twitter X, Elon Musk is closing the loop.
01:13 His dream is to make it a global payment application,
01:16 to return to the original concept.
01:18 Basically, don't be surprised if Twitter gradually abandons the social network part
01:22 to offer credit cards.
01:23 However, the real mystery is why Elon Musk bought Twitter $44 billion,
01:28 if he just wanted to kill it to relaunch his old project from 1999.