Ryan Richards has returned to Kent to give back to the county and be the mentor that wasn't available for him.
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00:00 Basketball is not a game for the faint-hearted. It's a fierce and spirited sport, and these
00:05 young ballers from all over Kent are proving just that. They're hitting the court at a
00:09 two-day basketball camp in Rochester, led by none other than the former NBA draftee
00:14 and Kent local, Ryan Richards.
00:17 Ryan, with his signature Richards Elite camps which he's taken across the world, aims
00:22 to give back to his hometown and be the mentor that he wished he had during his own journey
00:26 to stardom on the court.
00:28 In 2010, Richards had his shot at the NBA when he got drafted by the San Antonio Spurs,
00:34 but unfortunately a double shoulder surgery slashed his hopes of making it into the team.
00:39 Nevertheless, his career has since flourished, playing in numerous countries at the top levels.
00:44 In 2019, Richards first brought his camps to the UK and spoke to KMTV all about it,
00:49 so I asked if he's seen a change of attitude towards basketball in Kent since then.
00:54 "Covid. Covid affected a lot of things. I mean, I wanted to do a lot of camps and stuff.
00:58 I've done stuff in Japan, I've done stuff in America because I've been there for work
01:02 and seeing my family. But I think this is the start. Richards Elite is the start. We're
01:09 coming together. We've made great strides in the short time we've had. When they came
01:14 in I feel like they didn't know what to expect. I think they were nervous. I think they were
01:17 shy. But as we've kind of given them drills that are going to kind of get those juices
01:25 flowing and get their competitive nature flowing, everyone's just gone up. And every player,
01:30 every drill these kids have competed harder and harder and I can't ask for more than that."
01:33 In the US, basketball is one of the most popular sports to follow and watch. But here in the
01:38 UK, some surveys place it as low as 10th, way below the likes of football, cricket or
01:43 rugby. But these youngsters clearly show that there is a market, even here in Kent. So why
01:48 don't we see it quite as often on our screens?
01:51 "Well, the media exposure of basketball has never been strong. It's never had that kind
01:57 of, I would say, media appeal almost. But the recent events with the 777 investment
02:04 into the BBL, the British Basketball League, and that's only going to grow the interest
02:09 for the kids that are playing and hopefully in the future give them a pathway to play
02:15 in their own country as well."
02:16 And these youngsters have been proving their passion throughout the day. Like Summer, who's
02:21 been playing for just over a year. She told me that being one of the only girls at the
02:24 camp hasn't pushed her back, even against some of the expectations from the boys.
02:29 "Well, at first they thought I couldn't play very well until I beat most of them."
02:37 But for now, the hope is that by expanding accessibility for young players, the future
02:41 market for the sport can widen here in the UK and lead to a more prominent following
02:45 in the mainstream.
02:46 Bartholomew Hall for KMTV.
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