Twitter, c'est fini ! Voici X

Twitter, c'est fini ! Le réseau social change de nom pour s'appeler "X". On vous explique. [Images : Reuters, SIPA, Adobe] #twitter #elonmusk

Transcript

00:00 That's it, Twitter is over.

00:01 Well, not quite, the company actually changes its name to X.

00:04 Why does Elon Musk do that? What does it change for the future of the platform?

00:07 We'll explain everything.

00:08 Elon Musk, at the head of Twitter since 2022, has just announced a brand new logo

00:11 as well as a new name for the social network.

00:13 From now on, it will be renamed X and will also be oriented towards payments,

00:16 banking services and commerce.

00:18 It was this Sunday that the Twitter logo changed to give way to the new logo,

00:21 a big white X on a black background described as "Art Deco".

00:24 In the same way, according to Elon Musk, the tweets will now be called X.

00:27 All this is a reference to the X.com site, which was the name of the online bank

00:30 launched by Elon Musk before becoming PayPal.

00:32 But we also find it in the first name of one of his children, called Xae Adulz.

00:36 But then why does he do that?

00:37 In fact, he very often evokes the idea of transforming Twitter into a Swiss-cost application,

00:41 with both financial services and channels to discuss, a bit like WeChat in China.

00:45 As a result, the platform is overwhelmed by controversial updates since its arrival,

00:48 such as the payment certification, Twitter Blue or the reactivation of suspended accounts.

00:52 This name change also occurs in a very complicated period for Twitter.

00:55 Elon Musk claims that advertising revenues have fallen by half

00:58 after having fired half of the staff.

01:00 Not to mention the new competitor of size, called Threads,

01:03 launched by Meta to compete with Twitter,

01:05 and which already has more than 150 million users.