Dukung UMKM, TikTok Indonesia Tegaskan Takkan Buka Bisnis Lintas Batas
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00:00 Indonesian TikTok head Anggini Setiawan said the platform was not intending to open a cross-border business or Project S in Indonesia.
00:11 Project S is a sales platform launched by Dens, a TikTok parent company in England last June.
00:19 Project S sells its own business to consumers from across the country.
00:24 Anggini in Jakarta on July 27 said since the TikTok shop was launched, there is no intention to present Project S in Indonesia.
00:33 We do not have an initiative to create a cross-border e-commerce in Indonesia.
00:40 We do not intend to create our own e-commerce products,
00:47 or to become a home seller that will compete with Indonesian sellers.
00:55 So it's not our intention at all.
00:57 Yes, because it is also in line with the spirit of the government,
01:02 and then we also look for the most appropriate business model and approach in the market.
01:09 In connection with that, the special staff of the Minister of Cooperation and the Ministry of Economic Empowerment, Creative, Vicky Satari,
01:16 also issued a clarification on TikTok.
01:19 What happened in Project S is becoming clear.
01:23 There is a social media process, there is e-commerce, there is cross-border, there is online retail.
01:31 It means that after the statement of Project S, there will be no cross-border.
01:36 But my question is, can TikTok do it or not?
01:40 Yes, it can. In England, it can.
01:43 The clarification was made by TikTok to rectify misinformation surrounding Project S, as in England.
01:51 TikTok insisted that the platform is committed to empowering and supporting the development of local SMEs in line with the government's mission.
02:00 From Jakarta, Setiaan Kharwiana, Kantor Berita Antara, reported.
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02:12 This video was produced by the European Commission on International Development.