The Eras Tour- South Bay businesses cash in on Swift surge

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00:00 Okay, Swifties, how was it?

00:01 These Swifties from Sacramento were

00:06 enjoying a post concert hangover.

00:08 They say mere words can't

00:09 describe the Taylor experience.

00:11 It's just unreal.

00:12 Our voices are a little sore today.

00:15 Taylor does such a great job with her fans

00:20 and including us in the bracelet trading.

00:22 We all have our bracelets.

00:24 Oh, those tradable bracelets and

00:26 the decorated Swifty mobiles.

00:28 Just part of what made this weekend

00:29 unforgettable.

00:30 For local businesses, the Taylor

00:36 effect means a crescendo of cash

00:39 Thursday, Friday, Saturday.

00:40 We've been completely, you know,

00:41 lines out the door.

00:43 Just people going crazy.

00:44 Iguana burrito manager Jaden

00:46 Rolova says he's been slammed

00:47 with hungry Swifties.

00:48 He's ordered extra food and

00:50 drink and called in more staff.

00:52 It's been wonderful for the business.

00:54 It's been. It's been great.

00:55 It's just nice to see everybody just,

00:58 you know, tables full.

00:59 Even Taylor Swift's very own

01:01 production crew ordered like 50

01:03 pizzas from Pizza My Heart here in

01:05 Santa Clara last time she was here.

01:08 They ordered like I think like 200.

01:10 So we had to split it between,

01:12 I think, like two other stores

01:14 and us to like fulfill it.

01:16 CJ says his pizza business has doubled

01:18 compared to a typical summer weekend.

01:20 It was pretty incredible.

01:22 There's Swifties apparently everywhere.

01:23 Santa Clara Mayor Lisa Gilmore says

01:25 she has no regrets changing the

01:27 name of her city to Swiftie Clara

01:29 for the weekend and declaring

01:31 Swift honorary mayor something

01:32 she was proud of.

01:34 No, I never doing that.

01:36 Gilmore says economic benefits from the

01:43 so called Swift surge are undeniable.

01:46 Our hotels, which are traditionally

01:48 slower during the summertime,

01:49 were either close to capacity or at capacity.

01:52 This by far has had the most impact on us.

01:56 Culturally, probably financially.

01:57 Beyonce could also bring a bum for

02:00 business when she plays Levi's next month.

02:02 As for Swifties, would you do it again?

02:06 In the former Swifty Clara,

02:13 Cornell Bernard, ABC 7 News.

02:15 Subs by www.zeoranger.co.uk

02:17 [BLANK_AUDIO]

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