Look inside the cult leader's playbook for achieving unconditional love, endless devotion and the power to control peopl | dHNfM0RJOThfYV8xamc
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00:00 Unconditional love. Endless devotion.
00:05 By offering the right package, you can control people's minds and close them off to everything else.
00:13 All of us end up in times in our lives where we are feeling a little bit lost, a little bit vulnerable.
00:19 A good cult leader will come in and say, "I've got just the thing."
00:23 An elusive promise is a surefire method for hooking people in.
00:28 You can say anything as long as it's for the church's purposes.
00:33 You're now so programmed to so easily accept death. There are alternatives.
00:41 To lead a spiritual movement, you have to show perfection in action.
00:45 It's very important to convince people there is something sacred about you.
00:51 Cult leaders adopt whatever stance can be effective for them.
00:56 Mass weddings, drugs, plastic surgery, weapons to fight evil.
01:02 You need people to think that you mean well. You can't have them feel manipulated.
01:07 Manson said, "If they're completely helpless, they're of no use."
01:11 The number of followers is like money in the bank. The more you have, the more power you have.
01:16 I think about those 900 people following this evil man to the point of no return.
01:23 If these groups were advertising what they're really about, nobody would join.
01:29 [music]
01:36 [silence]