Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad

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Fill the blank When optimising SEM campaigns negative keywords your ads from appearing when people search for things that arent relevant to your business

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Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site

There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building, which of the following statements is accurate

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