The Hundred Community Cricket Initiative: Boosting cricket involvement with ‘Everyone In’ campaign

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The Hundred has certainly had it’s controversies but a new initiative with lead partner KP Snacks’ ‘Everyone In’ campaign is changing people’s opinion on the format as it aims to help grow grass roots cricket.

Charles Hague-Jones visited one of the parks where a pitch has been installed for a day of cricket with Birmingham Phoenix players and the surrounding community.

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