Meta Aims to Revive Threads' Popularity with Anticipated Web Version
Meta Platforms plans to launch a web version of its microblogging app, Threads, to address user demands and increase its competitiveness against platforms like Elon Musk's X (formerly Twitter). Threads, a text-first social media app, initially gained attention upon its release but has seen a decline in usage due to missing features and limited accessibility on mobile devices. The web version aims to expand the app's reach and improve data collection capabilities. Despite being the fastest app to reach 100 million downloads, Threads' daily active users have dropped from nearly 50 million to less than 10 million. Meta's CEO Mark Zuckerberg also announced plans for an improved search feature for Threads in the coming weeks.
Transcript
00:00 It's Benzinga and here's what's on the block.
00:02 Meta Platforms is planning to launch a web version of its micro-blogging app, Threads,
00:06 in an effort to address user demands and increase its competitiveness against platforms like
00:11 Elon Musk's apps.
00:13 Threads, a tech-first social media app, initially gained attention upon its release but has
00:17 seen a decline in usage due to missing features and limited accessibility on mobile devices.
00:23 The web version aims to expand the app's reach and improve data collection capabilities.
00:28 Despite being the fastest app to reach 100 million downloads, Threads' daily active
00:32 users have dropped from nearly 50 million to less than 10 million.
00:36 Meta CEO Mark Zuckerberg also announced plans for an improved search feature for Threads
00:41 in the coming weeks.
00:42 For all things money, visit Benzinga.com.
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