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00:00 In 2021, 69th National Awards were announced.
00:04 Many Telugu films like RRR and Pushpa have won awards.
00:08 Similarly, Hindi films like Rocky Trick and Angu Boy have won many awards.
00:12 But, no Tamil films like Jai Bheem and Sarpetta have won any awards.
00:18 There are also some criticisms.
00:20 In this situation, the growth of Telugu cinema,
00:23 and the capital of South Indian cinema,
00:25 has been questioned whether it has moved from Chennai to Hyderabad.
00:29 We are going to discuss about that in this video.
00:31 In 1950s, Chennai was the place for cinema.
00:34 Beyond Tamil cinema, Telugu, Malayalam, Kannada,
00:37 whichever language films were there,
00:39 the place where they were shot was Chennai.
00:41 The reason for that was the studio facilities and industry facilities here.
00:45 So, beyond Tamil, whichever language film or art film was there,
00:50 the place where they were shot was Chennai.
00:52 We have seen many examples of this.
00:54 Rajini, who was in Kannada,
00:55 when he thought of coming to cinema,
00:57 he thought of Chennai.
00:59 Similarly, Savithri, who was in Andhra,
01:01 after coming to Chennai, she also became an actress.
01:04 So, people from other South Indian languages,
01:07 because they are here as actors and industry professionals,
01:10 the majority of the people in Chennai and Tamil Nadu,
01:13 have a name called South India.
01:15 Now, our actor association is also like this.
01:17 The reason for having South Indian actor association is also like this.
01:20 So, Chennai was the cinema hub of South India.
01:23 Another example of this is that,
01:25 the big stars in other languages,
01:27 had their residence in Chennai.
01:29 To be specific, in Malayalam,
01:31 Mohanlal and Mammootty,
01:33 when their children grew up,
01:35 we heard that they were in Chennai and studied there.
01:38 Similarly, Mahesh Babu, who is a Telugu superstar,
01:41 he said that he spent his childhood in Chennai.
01:44 Similarly, Kannada superstar Rajkumar,
01:46 his children, Punit Rajkumar, Sivaraj Kumar,
01:49 they say that they grew up and studied in Chennai.
01:52 So, Chennai was a cinema hub.
01:55 Another example is that,
01:57 Tamil movies and Tamil heroes,
01:59 are famous in other South Indian states.
02:03 The updates about their movies are well known there.
02:06 But, the movies in other languages,
02:08 are not as big as the movies of big heroes.
02:10 So, everything was going on at this level.
02:12 It was in Mahadeera, which came out in 2009,
02:14 that this situation started to change.
02:16 Rajamouli made this movie.
02:18 It has been shown in all over South India,
02:20 beyond Telugu cinema.
02:22 It has become a big hit.
02:24 That's how it got a name.
02:26 Then, Bahubali came.
02:28 It made the whole of India to watch Telugu cinema.
02:31 That's how it became a big success.
02:33 Today, when people talk about Pan India, Pan India movies,
02:36 the first thing they should say is this movie.
02:38 Then, continuously, Bahubali 2, Pushpan,
02:40 they gave big success movies,
02:42 and Telugu cinema kept on growing.
02:44 Movies are getting success in one way or the other.
02:46 There, the business and studios started to grow.
02:50 Ramoji film city was built at a big level,
02:52 and many South Indian movies were made there.
02:56 Some important heroes in Tamil cinema,
02:58 were famous to the extent that,
03:00 they could say that they will act only if they make a movie in Ramoji film city.
03:04 Not only that, the salary of the technicians there was also high.
03:08 When we compare it with Tamil,
03:10 the salary of the technicians in Telugu cinema is also high.
03:12 So, this is a big reason for the growth of Telugu cinema.
03:14 When we look at the movie stars,
03:16 they didn't have egos,
03:18 and they acted in big stars, multi-star movies,
03:20 and that movie also got a chance to get a success.
03:22 So, when 2 multi-stars were there,
03:24 and that movie was good,
03:26 that movie gave a big success.
03:28 So, this movie,
03:30 made the industry grow.
03:32 Another important reason for the growth of Telugu cinema,
03:34 is that, Telugu people are at a higher level than the rest of the world.
03:37 So, when a movie is released,
03:39 their foreign collections are increasing through those people.
03:42 So, the movie or the movie star,
03:44 which is getting more foreign collections,
03:46 is considered as a big star or a big movie.
03:48 So, because of the high number of Telugu people,
03:50 Telugu movies were getting more foreign collections.
03:53 Another important example for that is,
03:55 Jailor movie was in USA,
03:57 in one week,
03:58 we saw a record that,
04:00 any Tamil movie in USA,
04:02 beat the collection.
04:04 In that minute detail,
04:06 the reason for taking such a record is,
04:08 Jailor's Telugu version.
04:10 So, because of the Telugu people,
04:12 watching those movies,
04:14 the industry is growing.
04:16 So, once upon a time,
04:18 Chennai, which was the capital of South Indian cinema,
04:20 is still in the same place.
04:22 This question has been raised.

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