Millennials & Gen Z Are Consciously Spending Their Money On Environmentally Friendly Products

Even though younger generations sometimes get a bad rep…many of them are being conscious about their purchases and how they affect the environment, according to a new study. The survey, commissioned by Tom’s of Maine and conducted by OnePoll found that Gen Z and Millennials prefer to buy from ethical brands that truly care about people and the planet. In fact, 80% of them are likely to base their purchases on a brand’s mission or purpose.