Lego ‘Unstoppable FC’ partners with Women’s Super League to inspire next generation of girls

Local TV Sport

As the Lionesses made history at their latest major tournament and the 2023 Women’s World Cup seen as the most successful yet, how is the success and failure of female role models affecting the next generation of girls?  Women’s super league teams Arsenal WFC, Aston Villa WFC and Chelsea FC Women have partnered with Lego to launch unstoppable FC, a series of sessions with young girls aimed at teaching girls ‘Buildbackability’, the art of bouncing back after setbacks.

Transcript

00:00 Women's Super League teams Arsenal, Aston Villa and Chelsea have partnered up with Lego

00:07 to produce Unstoppable FC, a series of sessions with young girls aimed at teaching girls build

00:14 back ability, the art of bouncing back after setbacks.

00:17 Dr Josephine Perry is a leading UK sports psychologist and spoke on new research shown

00:23 in young girls where parents worry they are being held back by the fear of failure.

00:28 So Lego has done some research in light of the recent Women's World Cup, looking at what

00:34 parents are looking to see in their daughters in order to give them great qualities to go

00:39 off and succeed in life.

00:41 And the main kind of qualities that they found parents really want to see their daughters

00:45 get are resilience, determination, passion and compassion.

00:50 And they seem like great qualities that we saw a lot in the women at the World Cup.

00:55 The lionesses were a massive inspiration to 73% of our daughters.

01:00 They really kind of got behind it and they they're really inspired by some of those qualities

01:04 that they saw.

01:06 And they wish that they'd been taught resilience when they were in school.

01:10 And 63% said they wanted to see their daughters be taught that kind of resilience, which is

01:15 why Lego's got involved.

01:17 And they've got campaigns, they've got a website that can really help children develop this.

01:22 And how important is sport specifically for showing young people that there are these

01:27 sort of contrasting emotions and they can actually bounce back from them as well?

01:31 I think sport is just the most beautiful environment to help children develop some really vital

01:38 life skills.

01:39 So they're going to lose a lot.

01:41 And that's actually good.

01:43 That means they can learn how to lose well.

01:45 They can learn that a loss isn't the end of the world.

01:48 It's just a moment in time.

01:50 And that you can learn some brilliant skills from that loss so that you can come back stronger.

01:54 They get to see that it's okay to have emotions.

01:57 We don't want to shut down emotions.

01:58 We want to feel the joy that comes from a brilliant win or the sadness that comes from

02:03 not doing as well as we want.

02:04 And sport's like a really nice microcosm of real life, where we get to practice all these

02:09 skills in quite a safe way.

02:12 So we've just had the Women's World Cup, obviously next year, the Olympic and Paralympic Games.

02:17 I mean, it just seems like there are endless sort of platforms for female role models to

02:23 keep inspiring.

02:24 There's definitely still work to be done.

02:27 We need far more female athletes being visible to our young girls so they can see what's

02:32 possible.

02:33 But it does feel like it's changing.

02:35 And I think the World Cup was a really good, obvious image of that.

02:39 If you go to the Lego Play Unstoppable website, there's some really good profiles of some

02:43 of our England players on there talking about that journey.

02:47 And that's what we need to see more of.

02:50 An incredible achievement from the Lionesses and England football as a whole is enabling

02:54 more young people to get inspired and get involved in exploring different emotions,

03:00 using sport as a platform to do so.

03:02 Thank you.

03:03 [BLANK_AUDIO]

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