Omakase - The Art of Trust
'Omakase' is a special way of ordering things in Japan. It comes from the Japanese word meaning “to entrust.” In a sushi restaurant, for example, it means you leave it to the chef to decide what to serve – they skillfully select items they think will most appeal to your taste. A recent development is the growth of Omakase services. We look at a service that makes monthly nationwide deliveries of carefully selected vegetables from Kochi in Shikoku, and visit a bookseller who sends his customers novels he chooses specially to match their personalities and life situations. Omakase is more than simply curating services, it’s about building relationships of trust.
VIDEO BY MINISTRY OF FOREIGN AFFAIRS OF JAPAN
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#Japan
#Omakase
#Art
#Trust
#Vegetables
#KochiniShikoku
#Seller
'Omakase' is a special way of ordering things in Japan. It comes from the Japanese word meaning “to entrust.” In a sushi restaurant, for example, it means you leave it to the chef to decide what to serve – they skillfully select items they think will most appeal to your taste. A recent development is the growth of Omakase services. We look at a service that makes monthly nationwide deliveries of carefully selected vegetables from Kochi in Shikoku, and visit a bookseller who sends his customers novels he chooses specially to match their personalities and life situations. Omakase is more than simply curating services, it’s about building relationships of trust.
VIDEO BY MINISTRY OF FOREIGN AFFAIRS OF JAPAN
Subscribe to The Manila Times Channel - https://tmt.ph/YTSubscribe
Visit our website at https://www.manilatimes.net
Follow us:
Facebook - https://tmt.ph/facebook
Instagram - https://tmt.ph/instagram
Twitter - https://tmt.ph/twitter
DailyMotion - https://tmt.ph/dailymotion
Subscribe to our Digital Edition - https://tmt.ph/digital
Check out our Podcasts:
Spotify - https://tmt.ph/spotify
Apple Podcasts - https://tmt.ph/applepodcasts
Amazon Music - https://tmt.ph/amazonmusic
Deezer: https://tmt.ph/deezer
Stitcher: https://tmt.ph/stitcher
Tune In: https://tmt.ph/tunein
#TheManilaTimes
#DailyNews
#Japan
#Omakase
#Art
#Trust
#Vegetables
#KochiniShikoku
#Seller
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LifestyleTranscript
00:00 [Music]
00:07 In a Japanese sushi restaurant, you're likely to hear a special way of ordering.
00:17 "Omakase, please."
00:22 "Omakase" means you leave it up to the chef to decide what to serve.
00:29 It comes from the Japanese word meaning "to entrust."
00:32 One of the joys of ordering "Omakase" is that you never know what to expect.
00:39 Here, he's serving a special fish only available for a short period in summer.
00:44 Very nice. The special taste of summer.
00:58 Having the faith to put yourself in the trusted hands of an expert professional.
01:02 That's what "Omakase" is all about.
01:05 This Tokyo resident uses an "Omakase" service to buy vegetables each month.
01:14 Because it's "Omakase," they never know what's in the box until they open it.
01:25 All these vegetables are grown in Kochi Prefecture.
01:28 A fat eggplant!
01:31 This way, I get vegetables I never see in my local supermarket.
01:36 They're always delicious and fun to eat with my sons.
01:39 Imakubo Koro is the man behind this service.
01:44 Well-watered and with year-round fine weather, Kochi is known for its quality food crops.
01:56 The idea came to me on a trip to Kochi.
01:59 The taste of the local vegetables here was simply unbeatable.
02:03 Imakubo talked with many Kochi farmers,
02:07 before choosing those he knew he could completely rely on.
02:11 This year, the tomatoes are very fruity and have a great smell.
02:16 When you give them to kids, they just can't stop eating them.
02:21 Imakubo only chooses produce that he enjoys eating himself,
02:25 to supply to customers all over Japan.
02:28 I want to give my customers foods that they've never had the chance to experience before.
02:35 Kochi has all these amazing, unique flavors that I think should be more widely known.
02:42 This bookshop in Hokkaido looks like a museum.
02:48 This bookshop in Hokkaido looks like any other.
02:51 So why is it flooded with orders from all over Japan?
02:55 Iwata Toru, the bookstore owner, runs an omakase service,
03:01 where he selects books for his customers.
03:04 People write to him, describing their lives and talking about what books they have enjoyed so far.
03:17 Iwata treats each letter very seriously.
03:19 Hirai Tomomi wrote to Iwata about the worries that seem to overwhelm her life.
03:30 She tells me she hasn't been able to emotionally break free from her parents,
03:40 and she needs to do this in order to have her own independent life.
03:45 That told me what kind of book to send her.
03:47 For Hirai, Iwata selected this novel,
03:52 a story about a group of female university students who overcome all kinds of problems in their lives.
03:58 Books she'd never heard of before provided insights that helped Hirai find her way in life.
04:11 I use a lifetime of experience as a bookseller to select the best for each customer.
04:15 It's great to feel that they appreciate my efforts.
04:18 In Japan, omakase means far more than just curating services.
04:24 It's a way of enriching people's lives based on relationships of trust.
04:30 Iwata's Omakase Bookstore is open to the public.
04:33 Iwata's Omakase Bookstore is open to the public.
04:38 Iwata's Omakase Bookstore
04:41 [BLANK_AUDIO]