“Everyone’s Got Their Own Thing Going On,” in Vogue’s Latest Streets of South London Video

Vogue

From punk, to vintage, to witchy; here's a look at the street style that makes up the eclectic neighborhoods of South London.  Director: Daisy Gaston Director of Photography: Bella Kennedy, Girogia Young, Connor MacLeod Editor: Katie Wolford Senior Producer, Vogue: Jordin Rocchi Associate Director, Creative Development, Vogue: Alexandra Gurvitch Senior Fashion News Editor, Vogue Runway: Laia Garcia-Furtado Visuals Editor, Vogue: Olivia Horner Associate Producer, Vogue: Lea Donenberg Additional Interviews: Zee Waraich Producers, London: Rob Wildsmith, Tara Sadeghi Audio: Julia Martin Production Assistant: Lily Dizdarevic Photographer: Ivory Campbell Runner: Lara Drew Featuring: Billie Ireland, Chavonne Brown, Damsel Elysium, Hannah Thompson, Louis Thompson, Philomène Amougou, Sheena Jones, Sheila Teague, Woerms, Xiao Qiao, Yasmin El Yassimi Production Coordinator: Ava Kashar Production Manager: Kit Fogarty Line Producer: Romeeka Powell Senior Director, Production Management: Jessica Schier Assistant Editor: Justin Symonds Post Production Coordinator: Jovan James Supervising Editor: Kameron Key Post Production Supervisor: Nicholas Ascanio Director of Content, Production: Rahel Gebreyes Senior Director, Programming: Linda Gittleson Executive Producer: Ruhiya Nuruddin VP, Digital Video English: Thespena Guatieri

Transcript

00:00 I feel like you see lots of different people from lots of different scenes in South London.

00:04 It's so eclectic.

00:05 London is just like really bold.

00:07 People are not afraid to be themselves here.

00:09 London really allows you to do whatever you feel comfortable in.

00:23 I'm a sucker for like historical fashion and I love accessories.

00:27 I love jewels.

00:28 I'm wearing the ivory silk skirt and the silk dress that I've deconstructed

00:32 to have this kind of ruche effect.

00:34 Well, I would say the scene here today is as always very vibrant,

00:44 very active, great energy really.

00:47 Well, I'm wearing Comte de Garcon skirt and coat,

00:51 Prada boots and Bright and Tig jewelry.

00:54 I want the clothes to be the foil to the jewelry,

00:57 so the jewelry stands out strongly.

00:59 My personal style, I would say, has different poles to it.

01:10 Sometimes I'm going very much for cool dad.

01:13 Other times I'm going for Latin uncle.

01:16 Other times I'm just doing sort of a witchy thing

01:19 and sometimes I put them all together just to confuse people.

01:23 Today's look was I'm traveling, but still a serve, have to serve.

01:28 When I get north of the river, it feels like everyone has decided

01:30 to wear very strict uniforms by borough.

01:33 Where here you go through Deptford, you go through Greenwich,

01:35 you come through Lewisham.

01:36 It feels like people are more willing to blend aesthetics.

01:42 I think that's what makes South London different to

01:44 basically every other part of the country.

01:48 There's a lot more vibrancy in South London.

01:50 People are very authentic to the way that they want to dress.

01:53 London is such a multicultural place, but specifically South London as well.

01:56 So you just get that tone of different energies,

01:59 different ways to express yourself.

02:01 It's just a melting pot and you can see that aesthetically.

02:04 Growing up, there wasn't a lot of representation on like

02:07 different types of way to celebrate yourself and celebrate your body

02:11 and your style and your identity.

02:13 There's a lot of different types of way to celebrate yourself

02:16 and celebrate your body and your style as a black woman.

02:19 So my personal style derives from a lot of 90s black femme archetypes

02:24 and just TV shows that I'm obsessed with.

02:26 And I just mix it all together and get whatever I need to get from it.

02:30 Today I'm wearing a Vivienne Westwood draped vest.

02:39 It's a deep fashion history and that involved a lot of art history.

02:43 And I remember always being really, really inspired by

02:46 old masters Dutch paintings and neoclassical sculpture

02:50 with just all the beautiful, beautiful draping.

02:53 Just day to day, obviously I can't walk around in some giant Rubenesque gown.

02:58 So I think I try to translate that into more like wearable pieces,

03:04 like this lovely little vest.

03:07 [Art Teacher Queer]

03:11 My friends and I call it like Art Teacher Queer is my personal style.

03:15 Today I'm actually wearing two dresses.

03:17 The under one is like one from Monki.

03:19 I got it when I was working there in my last year of uni.

03:21 And this is actually my favorite thing that I own right now.

03:23 I really like how bright it is.

03:25 And I always want to express like really loudly.

03:27 I kind of want my clothes to do the talking for me

03:29 because I'm quite a reserved person.

03:31 I use fashion a lot to like project who I am.

03:33 [Fabric Fashion]

03:36 I really like to make my own clothes

03:38 because I don't really find what I want to wear in shops.

03:41 So I buy a lot of fabric in Africa and then I make them in London.

03:45 My style is in a way like to reveal my own culture and my heritage.

03:50 So it's important to me that the way I dress is a reflection of where I'm from.

03:54 [Fabric Fashion]

03:59 It's important for me to look aggressively queer.

04:01 I like to stand as a safe space for other queer people

04:04 so they can recognize that they're not alone when they're in public.

04:07 I like to bend gender and switch up the stereotypes associated with certain garments

04:12 and kind of mix them all together in my own taste and style.

04:15 So it's inspired by the punks of London.

04:17 It's kind of like acts as protection for me

04:20 and makes me feel like I can take up as much space as I need to.

04:23 As cliche as it is, I think it's important, especially in a big city,

04:26 to like have your own voice and feel as though you're seen and heard as your authentic self.

04:30 [Style]

04:36 I like to buy really old clothes.

04:39 I feel like I always buy things because I think they used to be mine.

04:42 So it's like a past life regression.

04:44 For me personally, I want people to look at me and be like,

04:47 "Oh, I can't buy this. I can get inspired from this."

04:51 Or, "I see her as a painting."

04:54 [Style]

04:58 What is the South London style?

05:00 I feel like with South, everyone's got their own thing going on.

05:03 There's not sort of one style of London.

05:05 It's sort of what everyone brings,

05:06 and everyone that you interact with sort of expresses themselves in the way that they look.

05:11 [Style]

05:15 [BLANK_AUDIO]

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