YouTube Creators , Will Now Have Less Ad Controls.
Starting in November 2023, creators will no longer have access to individual YouTube Studio controls "for pre-roll, post-roll, skippable and non-skippable ads on new videos," The Verge reports. .
They will only be able to decide whether ads before or after videos are on or off. .
If a creator chooses to have
ads turned on, YouTube will decide what
kind of ad to show "when appropriate," according to a YouTube support document.
YouTube doesn't think the change
will affect creators too much.
YouTube doesn't think the change
will affect creators too much.
Most creators shouldn’t notice a change as they already have many of these ad formats turned on by default, YouTube, via announcement.
In the last year, for long-form videos
that were enabled for monetization
at time of publishing, more
than 90 percent of videos had
pre-roll, post-roll, skippable and
non-skippable ads turned on, YouTube, via announcement.
However, the change could be disappointing for creators who value control over the types of ads presented to their viewers, The Verge reports. .
Creators will also get new options for mid-roll ads.
During livestreams, a countdown will appear in which a creator can decide to skip the ad if they don't want to be interrupted.
Mid-roll ads can also be delayed
for 10 minutes amid livestreams.
The choice of automated or manually-selected mid-roll ad breaks will also be offered, as opposed to previously only being able to select one of the two options
Starting in November 2023, creators will no longer have access to individual YouTube Studio controls "for pre-roll, post-roll, skippable and non-skippable ads on new videos," The Verge reports. .
They will only be able to decide whether ads before or after videos are on or off. .
If a creator chooses to have
ads turned on, YouTube will decide what
kind of ad to show "when appropriate," according to a YouTube support document.
YouTube doesn't think the change
will affect creators too much.
YouTube doesn't think the change
will affect creators too much.
Most creators shouldn’t notice a change as they already have many of these ad formats turned on by default, YouTube, via announcement.
In the last year, for long-form videos
that were enabled for monetization
at time of publishing, more
than 90 percent of videos had
pre-roll, post-roll, skippable and
non-skippable ads turned on, YouTube, via announcement.
However, the change could be disappointing for creators who value control over the types of ads presented to their viewers, The Verge reports. .
Creators will also get new options for mid-roll ads.
During livestreams, a countdown will appear in which a creator can decide to skip the ad if they don't want to be interrupted.
Mid-roll ads can also be delayed
for 10 minutes amid livestreams.
The choice of automated or manually-selected mid-roll ad breaks will also be offered, as opposed to previously only being able to select one of the two options
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