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MotorTranscript
00:00 In the ever-evolving world of sustainable transportation, Al Futaim Automotive stands
00:07 proudly at the forefront, pioneering a comprehensive electric vehicle ecosystem in the UAE.
00:15 They're not just bringing the world's most sought-after EV brands such as BYD, Polestar,
00:21 Volvo Electric Truck and Cars to the region, but also actively developing their own charging
00:26 infrastructure.
00:27 In a groundbreaking move, Al Futaim Automotive has now added a new link to the EV value chain
00:34 by developing the region's first IMI-accredited EV trading center, where automotive technicians
00:40 will be trained to deliver world-class EV after-sales services in the UAE.
00:46 Al Futaim Automotive has also become the lead investor in a game-changing electric two-wheeler
00:52 startup, RIVR, based in India, and soon plans to electrify the UAE's last-mile delivery
01:00 sector.
01:01 Al Futaim Automotive is truly dedicated to the electrification and the sustainability
01:10 in the mobility off-road.
01:12 We have started back in 2008 with the first electrified powertrain.
01:17 Since then, we've added a lot of new brands and new products within our portfolio.
01:23 We obviously have the hybrid on Toyota and Lexus.
01:26 We also have an electrified powertrain on Volvo, the full battery EV brand with Polestar.
01:33 We've just launched with Honda a new hybrid, and we have the number one most-selling EV
01:39 brand across the world with BYD.
01:43 We are not talking about something which is brand new in the company.
01:46 If you recall, back in 2008, we introduced the first electrified powertrain in the marketplace.
01:54 Since then, we have various milestones towards the sustainability in the mobility offer that
02:01 we have within Al Futaim Automotive.
02:04 What we are aiming at very clearly is to secure that we can build an overall ecosystem around
02:10 the EV, not only talking about the pure product, but securing that we have guarantee towards
02:16 the customer that they have the right product, they have the right way to service it, and
02:22 they have the full security to drive it safely on the road so that the entire ecosystem on
02:29 EV is clearly very well understood within the market.
02:37 In Region First, and uniquely right now, we are the only company who has set up a dedicated
02:44 entity that is completely focusing on the e-mobility.
02:48 And we have launched this company in March 2023 with dedicated resources only focusing
02:54 on the transformation and electrification of the mobility market in UAE, starting from
03:01 and spreading over the rest of the GCC.
03:04 It takes a completely different approach to support the customers, to educate the customer,
03:10 and to provide these unique services to them.
03:13 So this is the reason that we have decided to invest in a completely different entity
03:17 with handpicking the right offerings of the products and the brands, and also moving from
03:24 the product-centric approach to a service-centric approach for the entire electrification.
03:32 We have first started with a premium electric vehicle maker, Polestar.
03:37 It's a Swedish brand, it's a high-end performance brand, which is solely focusing on the full
03:43 electric and highly sustainable product offerings.
03:47 And we have also added very recently the world's number one most sold EV brand, Build Your
03:54 Dreams BYD from China.
03:56 We are the exclusive distributor of this brand as well.
04:00 We have recently launched their first product, Auto Tree, which is an affordable full electric
04:05 SUV in the UAE market.
04:08 With such a vast selection of EV brands, products, and models, Al Fultaim Automotive stands out
04:14 as a true market leader.
04:16 [MUSIC PLAYING]
04:20 [MUSIC ENDS]
04:22 (upbeat music)