Aired (September 9, 2023): Kilala sa Pasig ang lugawan ng pamilya ni Alex. Limang dekada na kasing tumatakbo ang kanilang negosyo na minana pa raw nila sa kanilang lola. Ano kaya ang kanilang sikreto sa kanilang matagal na negosyo?
Catch the latest episodes of 'Pera Paraan' every Saturday at 10:45 AM on GMA, hosted by Susan Enriquez. #PeraParaan
Catch the latest episodes of 'Pera Paraan' every Saturday at 10:45 AM on GMA, hosted by Susan Enriquez. #PeraParaan
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00:00 In Pasig, there's nothing that's not a sight to see because of the many landmarks.
00:04 The City Hall, Cathedral, and the new Victor statue.
00:10 And that's with a Lugawan that's already full of deliciousness.
00:16 If this Lugawan is really a landmark in Pasig City,
00:25 let's see if we can get here without using GPS or any navigation apps.
00:32 We just need to not be shy to ask questions because instead of Lugawan,
00:36 we might end up in Kangungan.
00:39 Okay, we're in Pasig now.
00:51 We saw the terminal of the tricycle.
00:52 Let's just ask around here, maybe they know where we're going.
00:56 Hi! Do you know Alex Lugawan?
01:01 Alex, yes. We're from Tuligalas.
01:03 How long have you been here?
01:05 3 months.
01:06 Stoplight on the left.
01:07 Then, turn left.
01:08 Is it still delicious there?
01:09 It's delicious.
01:10 I'm just waiting for it to come to life.
01:12 I'm just getting to know it.
01:13 Thank you!
01:14 Turn left.
01:18 Oh, wait.
01:19 Yes, that's right. There's a traffic light.
01:20 There it is. Alex Lugaw.
01:24 Pork and tofu.
01:26 We're here. We're almost there.
01:28 There it is. Alex Lugaw.
01:30 There are a lot of people.
01:31 I can already smell it on the street.
01:34 There are the vendors.
01:37 Egg, pork and tofu.
01:40 Hi, Mami Susan!
01:42 Are you the owner of this place?
01:43 Yes, I'm the son of the owner.
01:45 You're the son of the owner.
01:46 Oh my God.
01:47 I can already smell it on the street.
01:50 We don't use navigation apps.
01:53 When we arrived in Pasig, we just asked you.
01:56 It's very popular.
01:58 We'll also taste Alex Lugaw's big Pasig.
02:02 Who doesn't know about this 5-decade-old Lugaw?
02:08 In the early 1970s, when the idea of building a store in a garage came up,
02:13 Veronica and Alex married in the middle of the MH Del Pilar in San Nicolas.
02:19 This is the main road of Pasig Yapo and Pasig Crossing.
02:23 Someone requested to put Lugaw so that they can have a snack drive.
02:28 Alex told his grandmother the recipe of Lugaw, which became a popular dish in Pasig.
02:34 My grandmother was still young.
02:36 Whenever I go to the market on Saturdays,
02:38 my grandmother would take out Lugaw for us to sell.
02:43 My children also try Alex Lugaw.
02:45 My mother told me that she's always with my grandmother when she goes here.
02:50 Now that we're grown-ups, she can take us here.
02:54 On Sundays, before we go to church,
02:57 when we need to have breakfast, we come here.
03:00 I'm from America.
03:03 I just go home and Alex is what I hide.
03:08 Over time, their way of cooking Lugaw didn't change.
03:12 First, they saute the garlic and onion.
03:16 Then, they mix the boiled pork bones, which is called "tipo."
03:21 It's important to clean it well before boiling so that there's no aftertaste or bad taste.
03:28 Then, they add the boiled pork bones.
03:32 This is what will make the taste of their famous Lugaw deeper.
03:37 The meat is really clean.
03:39 Of course, if you don't know how to clean the tipo, there's a different taste.
03:42 Even the tofu and the pork bones, the quality is really good.
03:45 You can afford the price.
03:48 It's really delicious.
03:56 Even though it's hot, it's worth it.
03:58 There's no other way to put it.
04:01 But if you add the tofu and the pork bones,
04:05 that's where the taste is mixed.
04:07 People are looking for that.
04:09 They say it's like Megayuma.
04:11 What's inside?
04:13 This is the pork tipo.
04:15 That's my favorite.
04:16 This is the best Lugaw I've ever tasted.
04:24 It's delicious.
04:25 There's no doubt that the Pasig people are really generous.
04:30 I like the inside.
04:32 You know, if it's clean, it's tasteless.
04:34 But if it's dirty, you can taste it.
04:36 This is clean.
04:37 And it's just right soft.
04:39 It's delicious.
04:41 The vinegar is good.
04:46 Let's taste it.
04:48 Oh, I'm going to drop it.
04:50 I'm embarrassed.
04:51 Dip it in the sauce.
04:53 It's delicious.
04:56 It's only good when it's big.
04:59 The Lugaw Peso per order back then,
05:02 after 50 years,
05:04 is still around P15.
05:07 The price, we can't raise it.
05:10 Especially now, rice is expensive.
05:13 But we never sell cheap rice.
05:16 It's still quality.
05:17 Before we raise the price,
05:20 we have to keep on increasing it.
05:22 Because my father and mother said,
05:24 "It will go back. We can't raise it."
05:27 We will raise it.
05:28 From Lugaw and Tokwat Baboy,
05:30 they also added Silog Meals
05:33 and other all-day breakfast and snacks on the menu.
05:36 They also added Zizzling Dishes
05:38 that they cook on their Zizzling Plate.
05:41 Worthy meal for P70 to P130 per order.
05:46 Even though it's not a big Lugaw,
05:48 the income from Lugaw is a big help
05:50 to finish the studies
05:52 of the 3 out of 6 children of Veronica and Alex.
05:55 They also built a car
05:58 and built their dream forever home.
06:01 Cherry and Richie are in charge
06:04 of the Lugaw that their parents left.
06:06 Cherry is in charge of marketing
06:09 while Richie is busy with operations.
06:11 They also became active on social media
06:14 that opened opportunities
06:16 to get the attention of food vloggers.
06:18 Suddenly, vloggers came.
06:20 We are like late bloomer.
06:23 Alex Lugawan is known in Pasig
06:26 but not outside Pasig.
06:28 Thanks to the vloggers, we got to know each other.
06:30 So, here we are.
06:31 They have more customers
06:34 from different parts of Manila.
06:36 Lugawan is open from 6 am to 12 am.
06:41 That's why they can't afford
06:43 to spend more than P50,000 per day.
06:47 They also plan to build rolling stores and food carts
06:51 in different parts of Pasig.
06:54 This is the best place
06:56 because it's near the church,
06:57 near the road,
06:59 near the school.
07:00 Now, I'll look for another place
07:02 that's also near the church,
07:04 near the school,
07:05 near the road,
07:06 where they can put the Lugawan
07:08 and at the end of the day,
07:10 they can leave.
07:11 It's far away
07:12 but the 5-decade Lugawan
07:15 of the Enriquez family is still far away.
07:17 God gave us this business
07:19 that if you think about it,
07:22 you should do it with your heart
07:24 and your passion.
07:26 Our business is long-lasting.
07:28 They are alive with us.
07:29 It's like we are with them.
07:31 In business, the target should not be a big loss.
07:34 Ensure the quality of the products
07:36 for the passage of time.
07:38 You will look for and return
07:41 so that you can earn without loss.
07:44 [Music]
08:06 [BLANK_AUDIO]