Alfa Romeo is delighted to announce the rebirth of the custom-built 33 Stradale, a veritable “manifesto” of the Italian brand’s capabilities – now and in the future – in terms of style and driving experience. Made in only 33 exclusive units, according to a unique artisan process, the new “two-seater” coupé combines the brand’s heritage and future as the symbol of noble Italian sportsmanship.
To make a dream come true, the essential ingredient is a good dose of courage and a pinch of healthy madness. This was the same recipe as for the car considered by many to be among the most beautiful ever: the 33 Stradale, launched in 1967. Today, with the same boldness and vision, the Alfa Romeo team has designed and developed the new 33 Stradale, an authentic work of art in motion, the upshot of the perfect combination of beauty and technology. Its goal is to provide the most exciting driving experience and the immortal charm of an icon to a very small circle of enthusiasts, who have believed in the project ever since the outset. The new 33 Stradale was created at the newly founded Alfa Romeo “Bottega”, where the brand’s designers, engineers and historians first listened to potential buyers, then produced the car together, exactly the same way as in Renaissance artisan boutiques and in the 1960s workshops of renowned Italian coachbuilders.
To make a dream come true, the essential ingredient is a good dose of courage and a pinch of healthy madness. This was the same recipe as for the car considered by many to be among the most beautiful ever: the 33 Stradale, launched in 1967. Today, with the same boldness and vision, the Alfa Romeo team has designed and developed the new 33 Stradale, an authentic work of art in motion, the upshot of the perfect combination of beauty and technology. Its goal is to provide the most exciting driving experience and the immortal charm of an icon to a very small circle of enthusiasts, who have believed in the project ever since the outset. The new 33 Stradale was created at the newly founded Alfa Romeo “Bottega”, where the brand’s designers, engineers and historians first listened to potential buyers, then produced the car together, exactly the same way as in Renaissance artisan boutiques and in the 1960s workshops of renowned Italian coachbuilders.
Category
🚗
MotorTranscript
00:00 Alfa Romeo 33 Stradale is the bridge between the past and the future.
00:14 It is the bridge between time and eternity.
00:19 The first Foriserie since 56 years.
00:23 How to be at the right level?
00:26 This was our main question.
00:30 Three elements.
00:32 First 33 is track, but Stradale means road.
00:38 We wanted to develop, thanks to our suspension with semi-virtual steering, our landmark,
00:44 to the flexibility of the H-frame chassis with aluminum, something capable of delivering
00:51 unbelievable fun on everyday use and of course the best of driving dynamics on track.
01:02 The second element is beauty.
01:04 Beauty is a function of proportions and simplicity.
01:09 So we wanted to offer the technical solutions capable of delivering those proportions and
01:15 those performances.
01:17 So we worked on the frame, for instance, of the doors, carbon and aluminum, lightweight
01:22 materials with a specific development, the windows which are formed with their own process
01:30 and of course all of the openings, the dihedral doors, the cofanghi, with specifically developed
01:37 technical solutions and hinges.
01:42 The third element is uniqueness.
01:45 Each single car is homologated with a single type approval.
01:50 That means that we can keep the vehicle type, the 33, decided with the Bottega, with our
01:57 customers.
01:59 We want to keep of course the Alfa Romeo ZAR, our code, that's ours, and then each customer
02:06 can choose the last eight digits.
02:08 So each single vehicle identification number will be unique and personal.
02:17 So a car that is unique, uniquely beautiful, uniquely performant.
02:23 It speaks Italian.
02:24 It has it embedded.
02:26 It speaks Italian to me, to you, to all of us.
02:30 [Music]
02:32 (music fades)
02:34 [BLANK_AUDIO]