Naughty pet brand being dubbed the Ann Summers for dogs
Basic Bxtch, a Blackpool based pet brand has introduced a range of cheeky treats named after rude body parts.
It's also been shortlisted for an industry award
It's also been shortlisted for an industry award
Transcript
00:00 We've actually been described as 'Anne Somers for dogs' due to the names and the types of products that we're currently doing at the minute.
00:06 We've got muff munchies, we do enrichment mats, little rugs called rug munchers.
00:12 We've got cheeky tug toys shaped a certain way, which is probably where we got the 'Anne Somers' term from.
00:23 And the infamous, which is up for a couple of awards, the bee lolly. Sounds like 'Boo Lock' but not quite.
00:36 Why do pets need their own version of 'Anne Somers'?
00:42 They don't, we need it. A dog would be happy with cat poo in the litter tray, wouldn't they really?
00:49 It's just a laugh for us really, it's just funny, it's a little Instagram moment.
00:56 A dog's happy with a bloody ball and a stick, aren't they? It's for us, I'm selfish, it's for us.
01:04 But the treats we do, they're healthy, they're normally single protein.
01:09 It's stuff dogs should be eating anyway, just done in a funnier way for us to have a little laugh at.
01:16 We've got a lot of dog birthday parties and stuff like that now, and it's a novelty little gift just to show off and have a laugh with.
01:22 The 'Boo Lock' lolly, it's up for the PetQuip Awards, which is like this big industry, like a federation award.
01:31 It's up against proper brands like Butcher's Stripe and Furboost and stuff like that.
01:36 And I'm buzzing to have got to that stage really.
01:40 Just to be up there with proper names and stuff kind of gives it validation that it's not just me being deranged.
01:48 Like people actually like it and stuff, and it's being sold in shops like this, like anti-social and things.
01:54 It's confirmation really that people like it.