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00:38, Sayed Burak Shakmak. [NON-ENGLISH SPEECH]
00:41, Sayed Burak Shakmak. [NON-ENGLISH SPEECH]
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00:48, Sayed Burak Shakmak. [NON-ENGLISH SPEECH]
01:15 Thank you as well for having me in the show.
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01:53 Under the direction of Vision 2030
01:56 and the direction of the Ministry of Culture,
02:02 there were 11 institutions that were established,
02:05 one of which was the fashion industry.
02:08 Our responsibility is to develop the fashion sector in the country.
02:11 And we do this by supporting the new laws and regulatory frameworks
02:16 that make it easy to work in the country
02:20 and create capable projects that will allow companies
02:24 and commercial brands and innovators
02:27 to thrive in the fashion industry.
02:29 We have been following the growth of the industry since 2021,
02:35 and we have had many good surprises.
02:38 Finally, we discovered that the fashion industry
02:41 contributed 1.4% of the total local product in the country.
02:47 That's $12.5 billion.
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03:52 The potential challenges that are perceived actually
03:56 create a great opportunity for us,
03:58 because particularly in the retail sector,
04:01 and for the first time in the world,
04:04 we have actually the opportunity to build on that.
04:08 This allows us to do all of these things correctly,
04:12 but making sure that we are creating the right sector
04:16 and that we are faster than any other region,
04:19 that we are growing faster than any other place in the world.
04:23 And also, the potential challenges of today's world
04:26 are facing issues around sustainability,
04:30 and understanding the opportunities that we have
04:34 due to local sector, and making sure that we are
04:37 providing that as a priority for the Saudi brands,
04:40 and that we are providing a chain of things
04:43 that we need to be able to deliver to the Saudi market.
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07:36 As a matter of fact, we have progressed quite quickly
07:57 to raising awareness on the fact that the main initiative
08:02 is the Saudi Arabian economy.
08:04 We have many initiatives in a short period of time.
08:08 For example, the first step was to create a program
08:12 called Saudi 100 Banks.
08:15 So there were 100 Saudi brands on the list.
08:21 And there was a one-year journey for the developers
08:25 and we developed the plans, the products, and the strategies.
08:30 And we brought the international experts
08:33 to work with them weekly to improve the work
08:38 from design to production, distribution,
08:42 and access to international markets.
08:45 We also carried out some of the activities
08:50 to create a vision for the diversity of the brands
08:55 in the country.
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09:09 In 2023, we actually take them to Paris.
09:13 And we were able to do our first ever international show
09:17 for 100 brands in Paris, Paris, Paris, Paris,
09:21 to promote with a show in the Paris weekly
09:25 for the brands that visited us.
09:29 So we're very proud of that.
09:32 And as we said, all the Saudi nationals,
09:38 Saudi designers, and we're going to be celebrating
09:42 with 40 brands that are going to be taken to Milan.
09:46 So we'll take them to Milan and we'll show them
09:50 through the Asia show and through the international
09:54 show that will be open for five days.
09:57 And the international buyers will be able to buy
10:01 the products that we have launched.
10:04 So this is one of the initiatives that we launched
10:08 and that shows the talent and the trade marks
10:12 and also puts the Saudi fashion on the global map.
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10:22 I think the biggest achievement of the program
10:48 has been that we've been able to show
10:52 to the international community that we have the most
10:55 powerful brands that are already established
10:58 and that we have all the strong brands
11:01 that we have already established.
11:03 We also see a variety of products from last year's Milan event
11:07 to this year's Milan event and the Paris event
11:11 and the new brand for which is from the global scale
11:17 that we have been able to show to the international community.
11:21 And we have also been able to show to the international community
11:26 that we have a very strong brand that is very powerful
11:30 and that we have a very strong brand that is very powerful
11:34 and that we have a very strong brand that is very powerful
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