A virtual production studio in Wakefield was used to film a Red Bull Racing Formula 1 video under top secret conditions earlier this year, it has been revealed.
A 2023 season launch video for Red Bull featuring the voice of world champion driver Max Verstappen was published in February and has garnered more than 100,000 views on YouTube alone.
It purported to show Verstappen on a road trip across America in Red Bull’s new car for the season passing through Las Vegas, Austin, Miami and New York.
But it has now been revealed the video was made entirely in Yorkshire in January. Red Bull worked with the XPLOR team of virtual production specialists at the Production Park campus, which also plays host to some of the world’s most famous musicians when they are preparing for touring shows.
Those involved in the filming are now allowed to talk about it and have released a behind-the-scenes video about the filming process for the job.
The shoot blended real archive footage, video plates and drone footage with Unreal Engine produced scenes, CGI and VFX.
A 2023 season launch video for Red Bull featuring the voice of world champion driver Max Verstappen was published in February and has garnered more than 100,000 views on YouTube alone.
It purported to show Verstappen on a road trip across America in Red Bull’s new car for the season passing through Las Vegas, Austin, Miami and New York.
But it has now been revealed the video was made entirely in Yorkshire in January. Red Bull worked with the XPLOR team of virtual production specialists at the Production Park campus, which also plays host to some of the world’s most famous musicians when they are preparing for touring shows.
Those involved in the filming are now allowed to talk about it and have released a behind-the-scenes video about the filming process for the job.
The shoot blended real archive footage, video plates and drone footage with Unreal Engine produced scenes, CGI and VFX.
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00:00 (dramatic music)
00:02 - It couldn't be just another hype reel,
00:06 so we wanted to come up with something
00:07 that nobody else has ever done.
00:09 - Three, two, one, action!
00:11 - It just gives us creative license
00:15 to do stuff that we could never do before.
00:18 - This really is the direction I feel filmmaking's going.
00:21 (dramatic music)
00:27 - As a studio, we're working in partnership
00:29 with Final Pixel in that production layer.
00:32 - We can drive that car all over the world,
00:35 jumping from Las Vegas to Miami to New York.
00:40 - Being able to be on the moon like we will be on this set,
00:43 it removes a huge amount of complexities.
00:45 - And it's not just the environments.
00:46 What we're doing here is taking drone footage
00:48 and location plates and stock footage
00:51 and all sorts of different means of content
00:53 to be able to place this car in different environments.
00:55 - I have so much creative freedom.
00:58 I see the results in my camera movement,
01:00 my staging and blocking.
01:01 I see the results immediately on the monitor.
01:04 - We've got a lot of experience now
01:05 in doing virtual production and doing it end-to-end.
01:07 What this means for Red Bull Racing,
01:09 and in fact, any car manufacturer,
01:11 is that we can create an end-to-end pipeline
01:13 which covers everything from the concept
01:15 all the way through to Final Pixel.
01:16 - And cut!
01:18 Beautiful.
01:18 (laughing)
01:20 [BLANK_AUDIO]