(Adnkronos) - E' un Cersaie importante : 40 anni di storia; l'azienda Mapei è riconoscente al comprensorio ceramico allo sviluppo che ha fatto la piastrella e che ha permesso all'Italia di andare in giro con la sua piastrella e conquistare nuovi mercati un po' in tutte le parti del mondo. 11 anni fa, abbiamo lanciato la prima colla CO2 compensata in cui tutte le emissioni dei residui di carbonio dovute alle materie prime di qualità che noi utilizziamo sono state compensate comprando crediti per progetti di costruzione, incentivazione di energia rinnovabili o riforestazione. Dopo aver capito che non bastava un solo adesivo, abbiamo deciso di compensare il prodotto più iconico che abbiamo Ultracolor che era la fuga la più venduta, quest'anno sono contento perché possiamo dire che questo progetto che abbiamo lanciato come scommessa 10 anni fa, ha avuto molto successo e ancor più successo quindi quest'anno abbiamo deciso di estendere la gamma dei nostri prodotti della Linea Zero CO2 compensata e non solo a quei due prodotti, ma praticamente tutti i prodotti più importanti della nostra gamma di vendita trasformandoli in prodotti a CO2 compensata” – commenta Marco Squinzi Ceo di Mapei Spa al Cersaie 2023, Salone internazionale della ceramica per l'architettura e dell'arredobagno, di Bologna.
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00:00 Sustainability, durability, quality.
00:03 Mapei at the Bologna fair has focused on innovations in the world of pose and building,
00:08 being increasingly attentive to new materials and to the responsibility towards people and the environment.
00:14 It is an important fair because 40 years of history show how a company like Mapei is
00:21 recognisable for its ceramic compressor, for the development of the tile,
00:26 and it has allowed Italy to go around with its tile and conquer new markets all over the world.
00:34 At the fair, Mapei has brought new products to CO2 emissions, completely compensated.
00:40 11 years ago we launched the Flexmax S1.0, which was the first CO2-compensated glue,
00:47 in which all carbon residue emissions due to the raw materials of quality that we use
00:53 were compensated by buying loans for construction projects,
00:58 incentives for renewable energy or reforestation.
01:02 And this year we have continued with you.
01:04 After realising that a single adhesive was not enough,
01:07 we decided to compensate for the most iconic product we have, Ultracolor, which was the best-selling leak.
01:13 Well, today, this year, I am happy because we can say that this project,
01:18 which we launched as a bet 10 years ago, has been very successful and is even more successful now.
01:24 And so this year we decided to extend the range of our products of the Zero line, CO2-compensated,
01:31 not only those two products but others, choosing practically all the most important products
01:39 of our sales range and transforming them into CO2-compensated products.
01:45 With new technologies and new materials, the importance of the poser becomes central
01:50 for the entire range of the ceramic compartment.
01:52 Once there were small formats, materials that were less durable,
01:57 and today we are moving towards large formats, low thicknesses,
02:02 and these materials have become much more difficult to pose.
02:05 So Italian ceramics have been very committed to developing posing systems
02:12 that would allow the posing of this ceramic, even more beautiful and even more durable,
02:18 but more difficult to pose, making it just as easy,
02:21 also thanks to the accessories, and beyond the collar, but above all thanks to the posers.
02:28 And to evolve in this direction, training is essential.
02:34 In this direction, Confiduosa Ceramica has really worked 10 years ago,
02:38 trying to build an official structure that would attract the posers
02:46 and allow them to receive this training, which is so fundamental today,
02:51 especially with the new formats.
02:53 Here we are in the city of Posa, which is owned by ASSO Posa,
03:00 founded 10 years ago, which has this very purpose,
03:03 to train the poser for these new technologies.