The Chiefs, Jets and Taylor Swift drove big numbers for NBC on Sunday night. The network's 'Sunday Night Football', or as some were calling it, Swiftie Night Football, telecast of the Chiefs-Jets game scored its biggest audience of the season, averaging nearly 27 million viewers across all platforms. A spike in women viewers, possibly driven by superstar singer-songwriter Swift's presence at the game, helped drive the increases.
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00:00 The Chiefs, Jets and Taylor Swift drove big numbers for NBC on Sunday night.
00:05 The network's Sunday Night Football, or as some were calling it, "Swifty Night Football"
00:09 telecast of the Chiefs-Jets game scored its biggest audience of the season, averaging
00:14 nearly 26.7 million viewers across all platforms.
00:17 A spike in women viewers, possibly driven by superstar singer-songwriter Swift's presence
00:22 at the game, helped drive the increase.
00:24 Per NBC, viewing among girls 12 to 17 grew 53 percent Sunday over the first three Sunday
00:30 night football broadcasts this season.
00:32 Plus, viewing among women 18 to 24 was up 24 percent, and viewing among women over 35
00:37 was up 34 percent.
00:39 This marked the second week in a row that Swift, who's been linked to Kansas City Chiefs
00:43 tight end Travis Kelsey, attended a Chiefs game.
00:46 NBC's cameras showed Swift in a box at MetLife Stadium in New Jersey as she took in the football
00:50 game with her friends and fellow stars Blake Lively and Ryan Reynolds.
00:54 The NBC telecast averaged 24.83 million viewers, a 19 percent improvement compared with the
01:00 same week last year.
01:02 The TV-only audience was NBC's best of the season, but the cross-platform viewership
01:06 fell a little shy of the season opener's 27.5 million viewers.
01:10 Streaming on Peacock, NBC Sports and NFL digital platforms accounted for 1.85 million viewers,
01:17 which NBC says is its largest streaming audience ever for a regular season Sunday NFL game.
01:23 The cross-platform total is up 22 percent from the all-in tally a year ago.
01:27 For more on this story, head to THR.com.
01:29 This is The Hollywood Reporter News.
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