At Fortune‘s Most Powerful Women conference in Laguna Niguel, Calif., on Tuesday, Netflix’s chief content officer, Bela Bajaria, explored the role of technology and algorithms at the company, emphasizing that creativity, intuition, and storytelling are at the core of the business.
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00:00 The core of it is always judgment, gut, intuition, creativity.
00:05 There's not an algorithm in the world to tell you the next thing that's going to actually connect and resonate with people.
00:09 That's not what we do. It really is always a creative business.
00:14 And we are an entertainment company.
00:16 And I think it's amazing that we, with great storytelling, coupled with really amazing quality subtitles and dubbing,
00:26 and with easy access and discovery, that sort of combination of those things is really an amazing thing.
00:31 But we are an entertainment company.
00:33 And for me, if you talk about discovery and access, what's been incredible is, you know,
00:38 the experience when you come on Netflix is that you can discover Lupin from France or La Casa de Papel from Spain.
00:47 And, right, you can watch, you know, the David Beckham, you know, doc series.
00:52 And there's just such a wide breadth of things.
00:54 And that sort of the experience in Netflix of coupling, like, great storytelling with amazing discovery is, you know,
01:02 what has been really successful and why our members love that.
01:05 They get to discover, you know, "Dear Child," you know, a month ago from Germany that people have, you know, loved all over the world.