• last year
In this episode of In The Spotlight, I have the true blessings of having my very good friend for almost a decade, @hubertceo , to share his story of perseverance and persistence in turning all his struggles into successes in this brutal yet rewarding online world of opportunities.

In this episode, you'll learn about some of the secrets and essence of algorithms of the most popular social media platforms, how he mastered the art of data, information and analytics, I promise that you'll love it. I'm learning a lot from him too!

Be sure to like, comment, and most importantly share if you find this podcast useful. Thank you very much and advance and Enjoy the Show!

00:00 Intro
01:36 About @hubertceo
03:03 Hubert's Niche
03:30 Inspiration VS Aspiration
06:50 Is this something you're Passionate about?
09:59 Early days on YouTube and Instagram
13:09 How Did Hubert Lee and Ray Mak became Friends?
18:25 Challenges of being a Content Creator
22:49 Difference between Instagram, YouTube, and TikTok
25:51 YouTube Time Stamps
27:22 Instagram Algorithms
30:32 Turning Point
38:33 Going Viral
41:11 How you deal with Haters?
48:13 Words of Wisdom

About In The Spotlight

I have been a content creator for almost two decades now as I've had the privilege to have started when all these platforms started. Over the years, I've made many great friends and have also enjoyed the many blessings from the Internet.

In The Spotlight is a Platform where my amazing content creators friends share their precious experiences so we can all learn together as well. I really hope you like it too.

Last but not least, special thanks to my good friend @KevinChanBazi ( https://www.youtube.com/kevinchanbazi ) for being the catalyst, push, idea and brains behind In The Spotlight.

PS : Special thanks to my very good friend @websterku for connecting us almost a decade ago through a really fun Halloween party!

#inthespotlight #creator #contentcreator

Follow @hubertceo
TikTok : https://www.tiktok.com/@hubertceo
Instagram : https://instagram.com/hubertceo
YouTube : https://www.youtube.com/hubertceo
Twitter : https://twitter.com/hubertceo
Facebook : https://www.facebook.com/hubertceo

Talk to me :
Instagram ▸ http://instagram.com/makhonkit
Facebook ▸ http://facebook.com/raymakpiano
Twitter ▸ http://twitter.com/makhonkit

Category

📚
Learning
Transcript
00:00 It is increasingly worrying for me now because a lot of children, a lot of teenagers, a lot
00:05 of young adults are dropping out from work, dropping out from education to pursue content
00:10 creation full-time.
00:11 Don't do that.
00:12 Yo!
00:13 Welcome to another episode of In The Spotlight.
00:23 In our In The Spotlight, I basically invite all my friends who are content creators to
00:29 share their journey, their experiences, some essence and some tips if you want to become
00:36 a content creator.
00:38 And if you really like this podcast, please follow, subscribe and share and comment below
00:47 if you are on YouTube or Facebook.
00:52 And today's guest, we have Hubert Lee who is my friend for almost over 10 years already
01:01 and we met at a Halloween party.
01:04 Later we can share more about that.
01:07 So Hubert, tell me about what do you do?
01:12 And I noticed that you are famous across quite multiple platforms.
01:18 So like especially during the pandemic time, during the lockdown time, so we all have quite
01:26 a lot of experiences as content creators during the lockdown.
01:30 So the lockdown, it can be tough, it can also be a blessing in disguise.
01:37 Tell us a bit about yourself.
01:38 Okay, I am Hubert Lee.
01:42 On my social media, I am Hubert's CEO.
01:44 Why I took Hubert's CEO is because at that point of time, Hubert is taken, Hubert Lee
01:49 is also taken.
01:51 So I thought, why not I put Hubert's CEO because CEO is my job.
01:55 I run a talent management company and at the same time, I am also a content creator for
02:00 the hobby.
02:01 And one thing I didn't know is my hobby would actually turn out to be very, very fruitful.
02:06 I wouldn't say successful because again, success is very subjective from people to people.
02:11 For me, I don't think I'm successful enough yet.
02:13 It's not enough yet.
02:15 My benchmark for success on every platform is on YouTube, it will be 1 million.
02:20 On TikTok, it will be at least 10 million.
02:22 On Instagram, it will be at least 100 million.
02:25 100 million, no, no, no, 100,000.
02:28 That is my success metric.
02:29 So I'm almost there, almost there.
02:32 But that is basically what I do.
02:33 I just didn't know that a hobby would become something so serious to me.
02:37 It would become my identity.
02:38 It would become my sort of like my life.
02:41 It would even become right now, a source of my income and the driving factor for my business.
02:49 I just didn't know all this would happen.
02:51 Wow.
02:52 That is crazy.
02:53 It is, it is.
02:54 And wow, some of those numbers, I haven't even reached them yet after so long.
02:59 I'm like very long time on YouTube already.
03:04 Tell us a little bit about your niche.
03:07 What do you do on all these platforms as content creator?
03:11 My niche, what I do mainly, I mainly do scripted comedy.
03:15 Hello?
03:16 I got your crush.
03:18 If you don't give me a million bucks, I'm going to unalive her.
03:22 Oh no.
03:23 You got to help me.
03:24 I do scripted comedy and I do skits.
03:28 I would say low budget, aspirational skits.
03:31 Okay.
03:32 I just want to cover a bit about aspiration and inspiration.
03:36 On social media, you can be two types of people, the aspirational figure or the inspirational
03:43 figure.
03:44 Okay.
03:45 Why I say inspiration and aspiration is because inspiration is where you feel like, wow, this
03:49 guy is so inspiring.
03:50 I wish I can become like him.
03:53 Okay.
03:54 And aspiration is, wow, this guy is amazing.
03:57 I think I can be like him.
03:59 So there's a difference between inspiration and aspiration.
04:02 And the key difference is mainly on the technicality side of things.
04:06 For inspiring people, you will feel like, wow, he's so up there.
04:09 He drives a very big car.
04:11 He drives a Ferrari.
04:13 He uses a $20,000, 100,000 ringgit equipment for his shoots all the time.
04:18 So high budget.
04:19 You feel like, wow, very inspiring.
04:21 Very hard to reach there.
04:22 But aspiring is another type.
04:24 Aspiring is when you do something that everyone can also do.
04:28 When people see what you do, they will feel that, wow, I can do this also.
04:32 I can refer to this guy and I can do what he does.
04:35 This includes your setup.
04:36 Just use a camera, which is a cell phone, a stand, which you can buy from Mr. DIY or
04:42 any shop for 20 ringgit.
04:44 So all these things are the behind the scenes that is perfectly aligned to fit the narrative
04:50 that I'm trying to build for my social media endeavor.
04:54 So I mainly do, again, I do scripted comedy.
04:57 I'm trying to diverse more into long form contents on YouTube now.
05:02 Back then I was really, really deep into short form, which is 30 seconds to one minute.
05:08 In fact, I was the very few TikTok content creators who make content exceeding 40 seconds,
05:16 exceeding one minute back in 2020, 2021.
05:19 I was the very, very rare, if not the first, it will be the very rare few who's actually
05:23 doing slightly medium form content.
05:26 So that was what I do.
05:27 I'm now trying to diverse more into podcasting, trying to diverse more into sitcom style contents
05:35 on longer form platforms like YouTube, hopefully TikTok, hopefully on TikTok also.
05:40 And Spotify.
05:41 And maybe on Spotify, maybe on Spotify.
05:43 Apple Music, Apple Podcast.
05:46 I noticed there's a demand for this sitcom kind of content on voice or streaming platforms
05:53 like a podcast.
05:54 I think in those days we call it the soap opera, soap opera kind of content.
05:59 I noticed that a lot of people are doing it now and I feel that this could be another
06:03 way to express my creativity.
06:05 Yes, yes.
06:06 Wow.
06:07 I would say very aspiring, you know?
06:09 So I like whatever you do, like all this comedy stuff that you do and when people are watching
06:16 you, they can also become content creators themselves.
06:19 They can feel like they can become like that.
06:21 Yeah, rather than just watching, you know, when they are watching you, they feel like,
06:26 oh yeah, I can do this too.
06:28 I can become a content creator.
06:29 Wow.
06:30 That is very good.
06:31 I don't want them to just feel like, wow, nice and nothing else.
06:34 I want them to feel like, wow, let's try doing this.
06:37 Yeah, let's try.
06:38 So that's what I really, really want to try.
06:41 Oh, wow.
06:42 That is very, very good because you are creating new content creators from people watching
06:49 you as well.
06:51 Is the thing that you're doing right now something that you have always been passionate
06:57 about?
07:01 I've always been passionate on creative expression.
07:06 That's why back then I took a lot of classes like drama classes, writing classes.
07:11 I wanted to do music back then, but I realized that music is not really my thing.
07:16 Okay, the funny thing is my family is a family of musicians.
07:20 My dad is a musician.
07:21 My mom is a singer.
07:22 And I always tell myself, if I want to be different, I cannot do something that my parents
07:28 are doing.
07:29 So that's, I feel, okay, I need another form of creative expression.
07:32 But for the longest time I've been trying on YouTube, I've been trying on Instagram,
07:38 but I rarely have any forms of success.
07:42 The furthest I've built to my old YouTube was around 1000 subscribers after over one
07:47 year, two years.
07:49 It was a very, very tough journey.
07:52 On Instagram, the furthest I've built was around 10,000 followers on my old Instagram
07:56 account.
07:57 And that is the furthest it can get until MCO, until the lockdown, until COVID.
08:04 Then I told myself, I was very depressed at the time.
08:07 I told myself I need to be at a platform where none of my friends, none of my parents, none
08:12 of my relatives are watching.
08:14 I don't want them to be watching everything I do.
08:16 And I didn't, so I thought, why not TikTok?
08:19 Because at the time, TikTok has a very, very bad reputation of being a platform for underage
08:23 kids to do lip syncing, dancing.
08:27 It was a very tainted platform at that time.
08:31 So I thought, why not I go there?
08:32 Because nobody would ever go there.
08:33 So I went there, I did vlogs, I did vlogs, I did commentary, everything I do, I would
08:38 do.
08:39 I didn't even need some political commentary.
08:42 And I built an audience there.
08:43 I built an audience there, that's when I realised that, hey, this could be my main platform
08:47 for creative expression.
08:50 But again, a part of me wants to be a performer.
08:54 A part of me just wants to get, wants to continue being an entrepreneur, continue running my
08:59 business and not be worried about anything else.
09:01 So there's this two sides of me.
09:03 But I'm very, very glad that right now I'm able to fulfil both and be in the perfect
09:09 middle.
09:10 Like Thanos said, everything should be balanced the way they are.
09:13 Wow, then you will wipe off half the earth.
09:16 I don't feel so good.
09:17 Fortunately, I don't have to kill half the earth.
09:21 So I feel like I'm in a very balanced position, perfectly balanced from what my life vision
09:30 and my goal for creative expression.
09:34 That is very important to have that balance.
09:37 And I think I'm very, very lucky.
09:38 A lot of people, they want to have this balance, but they can't.
09:43 No matter how hard they try, they can't.
09:44 So I just feel like this just happens to me very naturally.
09:49 This progression just happens to be very naturally.
09:51 Of course, there are some setbacks and challenges.
09:53 Of course.
09:54 Yeah, but I feel like I'm just really, really lucky that this happened to me naturally.
09:59 And when you say you did like YouTube and Instagram in the past, what were the contents
10:06 about?
10:08 Scripted comedy.
10:09 Oh, also scripted comedy.
10:10 Some form of content that I'm doing today.
10:14 And I don't know why, maybe back in those days, I'm competing with too many international
10:19 big names like yourself on the music scene.
10:23 And maybe names like Dan Khoo, Genie Boy, and international names like, I mean, US names
10:30 like Ryan Higa.
10:31 Oh yeah.
10:32 Smosh.
10:33 Who can forget Smosh?
10:34 Smosh.
10:35 Smosh is back.
10:36 Yeah, Smosh is back.
10:37 Without the private body now.
10:39 Kev Jumba and all these people.
10:41 I feel like it's too dominated by these people.
10:44 And a new guy like me with these, it's really hard to enter the market.
10:51 And I'm not saying that competition is bad.
10:53 I love competition, but above all, I love domination.
10:58 I love domination more than competition.
11:00 And that's where you can become the monopoly.
11:02 Again, I'm not saying that competition is bad.
11:05 I just prefer it to be a market where I can dominate on.
11:09 So that's what I was trying to do.
11:13 Scripted comedy.
11:15 But yeah, but today is not easy to go into like domination.
11:20 So that's why I would think collaboration really helps a lot.
11:25 Like now we are meeting and sharing our experiences.
11:30 One of the biggest changes that happened to me back then was, back then I keep wanting
11:33 to dominate, dominate, go to a platform where you can win, win, win, win, win.
11:37 Then I realised what's the point of being a big fish in a small pond?
11:40 The opportunity is this little only.
11:41 Why not you be a small fish or at least, don't need to be a small fish, at least just be
11:46 a fish, medium size, small size, long size, whatever it is, just be a fish in a bigger
11:51 pond and try to survive at all costs.
11:54 Try to survive not getting eaten by other fishes at all costs.
11:58 Then that's when I realised, like you said, collaboration is actually better.
12:02 Why dominate alone when you can dominate with a bunch of people with a similar direction?
12:06 Yeah, you're right.
12:07 Yeah, it's like many fish eating one big fish.
12:10 Yeah, yeah, many small little fishes eating one big shark.
12:13 Yeah, eating one big shark.
12:15 So it's a different world today.
12:19 In the past, we always talk about the bigger will win or slow and steady win.
12:27 But today it's actually a very fast paced world.
12:29 Yes.
12:30 So everything changes very fast.
12:32 So we got to adapt and collaboration really helps, really helps a lot.
12:37 Actually, slow and steady wins the race is a very, very old saying, very old saying.
12:43 Like you said, today's world is very fast paced already.
12:46 It's very hard to win if you're being slow and steady.
12:49 I believe slow and steady doesn't really mean, you know, be slow, be steady.
12:53 I think it simply means be patient.
12:54 Yeah, be patient.
12:55 Be patient.
12:56 Be patient.
12:57 Be patient, learn to spot the points that would either make or break you and just accelerate
13:04 from there.
13:05 Exactly.
13:06 Very, very well said.
13:08 Okay, maybe you can share a little on how we met, like your memory.
13:17 It was very, very random.
13:19 We met through a mutual friend.
13:22 I don't know if it was from a BNI connection or not at the time.
13:25 It was Webster crew.
13:26 Webster.
13:27 Yeah, yeah.
13:28 I think you were in the same BNI circle or something or was it?
13:31 We were friends from this Adam Khoo.
13:35 Yeah, yeah.
13:36 Sorry, not BNI, Adam Khoo.
13:39 I was working with this very, very amazing learning coach, study coach.
13:45 His name is Webster Khoo and he's the only person in the world whom I know whose name
13:49 is Webster.
13:50 The dictionary.
13:51 He's such a rare name.
13:54 Yeah, very smart guy.
13:57 Very wise guy.
13:58 So what happened was a former connection of mine organized a Halloween party, a very small
14:06 scale Halloween party for friends and family.
14:08 We booked the utility floor of our condo and we just texted our friends and said, "Hey,
14:14 come to our Halloween party.
14:15 This is the first time we organize it.
14:17 We do potluck."
14:19 And then my friends came.
14:21 Webster came and then after that Raymark came.
14:23 And then after that I thought, "Okay, there's this guy called Raymark who wanted to come
14:28 along."
14:29 Then I thought, "No, couldn't be this guy."
14:33 One thing I know is I listen to this pianist, piano cover artist whose name is Raymark all
14:40 the time.
14:41 I thought, "No, couldn't be him."
14:42 Photo doesn't look like him also because he rarely posts his old videos.
14:48 Except his old, I remember clearly his old karate videos.
14:52 I don't even know if the karate videos are there anymore or not, but back then it was
14:56 only his hand and the piano.
14:58 He rarely posts his face.
14:59 I thought, "No way, couldn't be this Raymark."
15:02 Then when he came, then I thought, and we asked each other, "What do you do?"
15:05 He said, "Oh, I do YouTube.
15:07 I do cover songs."
15:08 Then I'm like, "Oh, is this Raymark?
15:12 This guy?
15:13 Oh yeah, it's this guy."
15:14 And he completely shattered my impression of how a big scale YouTuber is.
15:20 I always thought big scale YouTubers, just so you know, he has at that point of time
15:24 around 200,000 plus subscribers.
15:28 In 2014 or 2015, at that point of time in Malaysia, it was huge.
15:35 It was huge.
15:36 It was one of the biggest in the market at that point of time.
15:40 I thought, "No way, couldn't be him."
15:42 But he shattered my perspective of what successful YouTubers are.
15:46 I thought they were going to be cocky people.
15:50 They don't need to drive.
15:51 They have a private driver.
15:52 Wow.
15:53 Probably an Alphard or a Ferrari or something.
15:54 But the thing is, if you have a Ferrari, why do you need a private driver?
15:55 Ferrari, you drive yourself.
15:56 But maybe in an Alphard or a big car.
16:04 But he came, he was very humble, very nice guy.
16:06 And I thought, "Hey, I want to do YouTube also.
16:08 So why not talk more with him?"
16:10 And although at that point of time in 2015, my YouTube endeavor wasn't successful.
16:16 I completely stopped for many, many years, completely stopped content for many, many
16:19 years.
16:20 The connection still remains.
16:22 We became, at first we were like business associates.
16:24 We talked about business plan all the time.
16:26 We talked about work all the time.
16:29 And slowly we extended that.
16:30 We extended that and we started becoming closer.
16:34 And now we are chit-chatting like friends.
16:37 I've seen him before he got married.
16:40 And now he's married with kids.
16:42 And I still don't know what to feel about it.
16:44 I still don't know what to feel like, "Oh, Raymarc married already."
16:48 So old already.
16:49 We cannot spill our age.
16:53 So I actually still have pictures of our Halloween party.
16:57 Yeah, it was so random.
16:59 I still remember what I was wearing.
17:01 And I still have that Halloween costume.
17:04 The vampire costume.
17:05 Yeah, the vampire costume.
17:06 That was very, very nice.
17:08 My costume was supposed to be a kidnapper.
17:11 And what I did was I took a raincoat, a random raincoat.
17:16 And I wore sunglasses and a face mask and I wore a cap and I sprayed black paint, black
17:20 black spray paint all over my Halloween costume.
17:23 And then after that I had to pick up the guests.
17:26 I was in my costume already.
17:28 In the lift when I was picking up the guests, the aunties, uncles in the lift with me, it
17:33 was like avoiding, they're sitting, standing.
17:35 So the lift is like square shaped, right?
17:36 They were standing at that corner and I'm standing in front here.
17:40 And I remember clearly, there was one auntie who wanted to press the lift, press the floor.
17:46 She was like, she was like, and then run back to the corner.
17:51 I don't think they get the concept of Halloween.
17:54 Yeah, not in Malaysia.
17:57 So in Malaysia, Halloween parties, okay, nowadays it's a lot more, but back then I think it's
18:02 not as popular as today.
18:06 So that's why we have like all these parties in very small scale.
18:09 Today is like, wow, in clubs, you know, times are different.
18:14 Times are very different.
18:15 So within this few years, so many things have changed, even in like all this content creation
18:21 in YouTube, in TikTok, Instagram.
18:26 What are some of your challenges that you face along the way?
18:32 Wow.
18:33 Okay.
18:34 So you want challenges based on which platform first?
18:38 Okay.
18:40 Maybe we can go with, okay, we can start small.
18:44 Okay.
18:45 Start small.
18:46 Then we start with the platform where I'm largest in first.
18:50 Okay.
18:51 TikTok runs in a very, I mean, content creation on TikTok runs in a very different manner.
19:01 Because each video is only 30 seconds or one minute.
19:04 Okay.
19:05 Recently TikTok is trying to extend their, what do you call that?
19:09 Their videos to exceeding a minute and they are rewarding people for doing one minute
19:14 plus videos.
19:15 At least in overseas, they're trying, they're beta testing now.
19:17 In Malaysia, I'm not sure when it's going to come out yet, but on that platform, I would
19:23 say that because it is so fast paced, it is very, very different from YouTube.
19:29 YouTube, you do three minutes, 10 minutes.
19:32 Some people, crazy people, they can do 20 minutes.
19:35 Yeah.
19:36 Or maybe like a podcast.
19:38 Or a one hour long podcast like this.
19:42 It's very different because when you do on YouTube, if you, let's just think of this,
19:47 everyone starts with an idea sheet.
19:49 You have a piece of paper that you write your ideas on, or you have a notepad that you write
19:52 your ideas on.
19:53 So on YouTube, you focus on one idea for a few days or a few weeks until you're done
20:00 with that idea, you publish, then you move on to another idea.
20:04 And by that time you have a buffer time, you have a break time, maybe a few days worth
20:08 of break time.
20:09 Or maybe while you're working on this, you can actually do another idea.
20:14 But on short form videos, it is very different.
20:17 You are done with this, you do that.
20:18 You're done with that, you do another one.
20:19 You just need to consecutively just squeeze out videos, three to five videos per day.
20:27 As much as I want to say that, you know, creative people are very creative.
20:30 They can do a lot of things, a lot of ideas.
20:32 Ideas are limited.
20:35 There will be a point of time that you feel very, very burnt out.
20:40 That could be my biggest challenge.
20:42 Every now and then I face creative burnout.
20:45 And when creative burnout happens, I can't think of new ideas.
20:49 And I keep going back to the old ideas and just make new stuff out of the old ideas with
20:55 a formula.
20:57 So that's the first thing.
20:58 Second thing, like I mentioned, formula.
21:02 Content creation can become very repetitive because what people like could be very, like
21:08 people like familiar things.
21:11 And in other words, it means people like things that are repetitive, especially on TikTok.
21:16 TikTok thrives on repetition.
21:18 The more similar your previous video is with your next video, the more the audience will
21:23 like you because they like repetition.
21:25 So they binge?
21:26 They binge.
21:27 They binge on the same thing, the same music, the same style.
21:29 It's just a different storyline, but same style.
21:31 But the toughest thing about being a creative person is, a crazy creative person is, you
21:37 don't like seeing repetition.
21:39 You want to try new things all the time.
21:42 And when a platform sort of discourages that, I won't say the platform discourages that,
21:47 I would say that the user behavior, the viewer behavior is very different.
21:51 When the viewer behavior on this platform is very different, they like repetition.
21:57 That is when you feel that it's getting very boring and creative people don't like being
22:01 bored.
22:03 And that is why it is important to diversify into other platforms.
22:06 YouTube style different, Instagram style different, TikTok style different.
22:12 And I noticed on YouTube, you can actually experiment on a lot of different things because
22:16 the forms are multiple.
22:19 And another thing I like about YouTube is, it's very searchable.
22:22 Like for example, you want to search on a certain topic that you have talked about,
22:26 it's easy to search.
22:27 That means people can follow on video base, but on like TikTok or Reels or Instagram and
22:34 all this, it's very much person based.
22:38 That means I follow you for you, then I binge.
22:41 So if I see something that is not really my thing, then I may change.
22:47 So I noticed that is the difference.
22:50 Half, half.
22:51 Instagram is still very personality based, individual based.
22:55 YouTube, it is very search based.
22:59 Like on Google, I mean, 99.9% of people go to Google.
23:03 Yeah.
23:04 Whatever you search, as long as there is a YouTube hit, it will show you YouTube.
23:08 It is good because what they can get is, they won't only get answers to what they're looking
23:14 for, they will get the experience to what they're looking for.
23:17 And on TikTok, it is also a very, very different market right now.
23:21 TikTok is the number one search engine for Gen Z now.
23:27 If they want to go to a cafe, they won't go to search on Google reviews anymore.
23:30 They will go to TikTok and search about that cafe on TikTok.
23:34 Because why?
23:35 We are talking about Generation Z.
23:36 Generation Z is a generation that emphasizes on experience first.
23:42 Experience and aesthetics first.
23:44 If this is nice and I feel good and the experience is good, I will be loyal.
23:49 But if it's not, but our generation, I think we're in the Gen Y, we're the millennials
23:55 generation.
23:56 We focus a lot on loyalty.
23:57 That's why we go visit the same shop over and over again.
24:00 Because we like the place.
24:02 But Gen Z is a very different place and TikTok fulfills exactly that.
24:06 It gives them very new experiences all the time.
24:10 And if you want to search on TikTok, you search nice cafes in KL, they will show you hundreds
24:17 of videos, nice cafes in KL.
24:20 TikTok right now is the number one search engine for Gen Z.
24:23 It's no longer Google, surprisingly.
24:26 Now I feel very old.
24:29 Even tuition teachers, back then they are teaching live.
24:35 What they are doing right now, they are doing TikTok videos.
24:38 And there are teachers who are becoming very, very successful on TikTok being an educator.
24:42 Doing education, but with a twist of comedy.
24:48 And some, they can teach something within a minute.
24:53 Less than a minute also.
24:54 For the first time in my life, I learned a recipe video in 35 seconds.
25:00 Instead of a short video, instead of a 15 minute YouTube video.
25:06 I noticed that's what I'm doing nowadays also.
25:09 Because I feel like time is getting so, I mean, as we are getting more and more busy,
25:16 when I want to learn something like grow a plant or something, I'll try to search for
25:20 videos that are as short as possible.
25:24 I love long form videos, but I feel like sometimes we don't have that much time for long form
25:29 videos.
25:30 True, true, true.
25:32 So I'll be like, oh, searching.
25:35 Even on YouTube, I will be looking at this short, I will try two minutes, three minutes,
25:40 like how to grow asparagus and all those things.
25:42 I wouldn't go to those, yeah, I wouldn't go to those like 20 minutes that's supposed to
25:47 teach you everything.
25:48 I want the simple and straightforward way.
25:51 Oh, but YouTube has another method where instead of viewing the whole video, you actually view
25:56 the checkpoints only.
25:57 Yeah, yeah.
25:58 And if there are checkpoints, so I think that is one of the ways that you can, if you like
26:03 today you want to learn about, I don't know how to cut the asparagus so that you can plant
26:07 it, then there's checkpoint one, you go to that.
26:09 You finish that already, then you go to checkpoint two.
26:11 So I guess that's one of the ways that YouTube is really trying to, trying to, you know,
26:17 shorten the time required without compromising the quality.
26:20 Yeah, yeah, yeah.
26:22 That is, that is what I noticed as well.
26:25 Yeah.
26:26 That helps save a lot of time, you know, so they just go to the parts that they, they
26:30 want to watch and then they move on.
26:32 But that, that will affect like all this watch time as well, you know, because YouTube really
26:37 emphasize a lot on watch time.
26:40 So like if, if for example, a podcast, you, you watch the whole podcast, then that podcast
26:45 gets kind of rated up, you know, then it goes to watch later and all those things.
26:50 Yeah.
26:51 It's, it's a very different platform.
26:53 Then what about challenges in other platforms?
26:55 Okay.
26:56 That is the challenge on TikTok.
26:57 Burn out, burn out, burn out all the time.
27:00 Fast paced.
27:01 Very fast paced.
27:03 And if sometimes if we slow down, we lose because new content creators coming up all
27:07 the time.
27:08 Yeah, the young ones.
27:09 Yeah.
27:10 They're coming all the time with much more resources.
27:13 Mommy and daddy have more money.
27:14 Yeah.
27:15 Give them good gear, give them editing power and all.
27:18 So it's a very tough, tough world on TikTok.
27:23 On Instagram, everyone on Instagram, let's just be honest, Instagram is the place where
27:26 we look for good looking people.
27:29 Nice aesthetics.
27:30 Exactly.
27:31 Yeah.
27:32 Pretty girls, pretty boys.
27:35 At least, you know, fancy, fancy, fancy, fancy background, fancy, fancy surrounding.
27:39 Yeah.
27:40 Dubai.
27:41 You know, fast cars.
27:43 I am not built for Instagram.
27:46 Yeah.
27:47 I am not built for Instagram.
27:48 In terms of looks.
27:49 Okay.
27:50 First things first, I know I look decent, but it is not the type of look that people
27:53 will binge every photos, like every photos.
27:55 I know myself very well.
27:57 Okay.
27:58 Exactly.
27:59 Second thing is aesthetics.
28:01 My house is a minimalistic house.
28:04 What aesthetics can you get from a minimalistic house, which my furniture is all movable furniture,
28:08 not the type of furniture that are like big, big and all.
28:10 I love minimalistic design because it gives me so much headspace to think.
28:14 So how do I take nice photos there?
28:18 To be aesthetic.
28:19 Aesthetic.
28:20 And then the third thing is if I go out all the time, who's going to help me take photos?
28:27 And I very piece also if I put tripod there and I take photos here and there.
28:33 True.
28:34 And the last thing is I'm bad in taking photos.
28:37 No matter how hard I try to take photos, my photos that I envision the photos going to
28:42 be like, whoa, it's going to look like the sun is here.
28:46 The earth is here and all, but the photos come up and look like one potato.
28:52 So it's just, I'm not built for Instagram.
28:54 So what I do, I focus on reels again, because now I'm managing two platforms.
29:01 Creative burnout happens more frequently now.
29:04 On Instagram, room for comedy is very, very small, very small room for comedy.
29:10 Instagram, they like memes a lot.
29:13 Memable content or what they call shareable content.
29:16 Exactly.
29:17 But when you're doing scripted comedy, it's not that easy.
29:20 Your scripted comedy has to be very memable, relatable.
29:25 The music has to be loud.
29:26 Like example, you're just standing here, you're talking to your friend, something like, "Hey,
29:32 can I borrow five bucks?"
29:34 And then the friend says, "Oh, sure.
29:36 Five bucks.
29:37 Can I ask for five bucks back?"
29:39 And you disappear.
29:40 And then there's very loud music or something like that.
29:41 It has to be very relatable.
29:44 And again, I like dialogues.
29:48 Instagram, it's just very different from the market that I'm familiar with.
29:56 But fortunately for now, I feel like I'm slowly getting the hang of it.
30:00 And on YouTube, I don't know how, but I feel like YouTube and TikTok, the market is very
30:06 similar.
30:08 And as creators, we don't have that much time to cover both platforms.
30:15 So we tend to repost.
30:18 But again, if I repost here and repost there, there is no exclusivity.
30:21 Why should I follow you on both YouTube and TikTok if I can watch on one platform?
30:26 That's why I'm trying to do long form now.
30:32 So you have been on all this social media, TikTok, Instagram, and YouTube for so long.
30:40 What was your turning point?
30:41 When did you realize that, "Oh, this is something that I really want to do"?
30:47 Is there a video that suddenly went viral?
30:49 Okay, I'm just going to be very, very honest.
30:53 If you're watching right now, I just want to say that this is very honest.
30:56 A lot of guests, when they come to podcast, they're going to say something like, "Okay,
30:59 this happened and now I'm fully dedicated into this."
31:02 Focus on your passion, but I'm going to be a very realistic person.
31:05 Until today, I still don't know if content creation is something that I want to do or
31:08 not.
31:09 True.
31:10 I still don't know if I want to do it for real or fully focus on it or not.
31:15 I feel like we need a backup plan.
31:16 You always need a backup plan.
31:18 What if this fails?
31:19 Then at least I have my business to support me.
31:21 So I still don't know if I really want to focus on this or not.
31:25 But one thing I know for sure, I'm happy doing this.
31:28 I'm happy doing this.
31:29 I feel like my life is very fulfilling doing this.
31:32 So back to the viral moment, the turning point was that one particular video I made.
31:39 I always believe in the theory of one.
31:43 One turning point can change your life.
31:45 One turning point can break your life.
31:48 It can make you or can break you.
31:49 So my moment of one, my one moment is when I read a comment.
31:55 I kept doing commentary videos all the time.
31:57 I kept doing vlogs all the time until one moment where one viewer posted one comment
32:04 and the comment said one line only.
32:07 He said, "Hubert, you are so funny.
32:09 Have you ever thought of doing comedy skits?"
32:11 Wah!
32:12 Then I thought, yeah.
32:16 Comedy skits is something I've always wanted to do since like the year was 2020, 2021 at
32:22 that time.
32:23 I've always wanted to do it since 2014 in the days of YouTube boom.
32:27 I thought, you know, no harm trying.
32:30 So I posted no views but I feel much happier doing comedy than doing commentary.
32:36 So I kept doing more comedy, more comedy.
32:40 And then there's one particular video.
32:41 Maybe you can put the video here on the screen.
32:43 A very old video of a dad and son interaction.
32:48 The son asked dad, "Hey dad, what does the fox say?"
32:52 No, the son asked the dad, "Hey dad, what does the cat say?"
32:56 "Cat say meow."
32:57 "What does the dog say?"
32:58 "Dog say woof."
32:59 And then the son is like, "Hmm, but what does the fox say?"
33:01 And then maybe this is the part that you can put the video in.
33:04 Hey dad, what does the dog say?
33:06 Dog say woof.
33:08 What about cats?
33:09 Cat say meow.
33:12 What does the fox say?
33:13 Fox.
33:14 What the fox say?
33:17 It was so cringe.
33:18 It was so cringe.
33:19 And that video got 100,000 views.
33:22 And at that point of time, I'm only 20,000 followers only.
33:25 2021.
33:27 It was huge to me.
33:28 So I thought, okay, the audience likes cringe.
33:31 One data point.
33:33 One data point is audience likes cringe.
33:36 Then I posted more cringe videos.
33:39 And then after that, another one moment was one turning, another turning point, the one
33:46 turning point again was I posted a vlog of Chinese New Year celebration.
33:52 And my dad was in my video.
33:54 And my dad is a very traditional Chinese man, speaks not very well English, but very fluent
33:59 in Chinese.
34:00 So, you know, he speaks in English with an accent, with a Chinese accent.
34:05 So I pointed and said, "Daddy say hi."
34:07 And my dad looked at the camera and he said, "Hello."
34:13 And if people know my old videos, they will know that there's a character called Uncle
34:16 Pops.
34:17 And his key tagline is "Hello."
34:19 That character was inspired by my dad.
34:21 And people just love my dad's "Hello" so much that people commented "H-A-R-L-O-W."
34:27 So I thought, "Hello, hello."
34:32 People are just commenting, "Hello, Uncle.
34:34 Hello, Uncle.
34:35 Hello, Hubert's Daddy.
34:36 Hi, Hello, Daddy."
34:37 And I thought, "This is so popular.
34:38 I can turn it into a character."
34:39 So then my first semi-successful, when I say semi-successful, around 100,000 views each
34:46 episode, semi-successful series came out.
34:48 It was called Uncle Pops.
34:50 Uncle Pops Adventures.
34:51 So, this is inspired by my dad, but fully fictional.
34:55 My dad is not this kind of person.
34:57 Uncle Pops is an old Chinese uncle, around 60 years old, 70 years old, whose goal in
35:02 life is to make as many babies as possible with as many women as possible.
35:07 Push, push.
35:11 Congratulations, Uncle Pops.
35:13 It's a boy.
35:14 Thank you.
35:15 Eee, this baby looks so disgusting, slimy, and pink.
35:19 Uncle Pops, all newborn babies look like that.
35:21 Eee, I don't like I put that into my wife.
35:23 No, don't do that again.
35:25 Okay, maybe I shouldn't do that to the baby.
35:27 I'm so happy you finally-
35:29 I throw the baby out the window.
35:31 No!
35:32 Goodbye, baby.
35:33 Zaijian!
35:34 Wife, let's go home and make new baby.
35:37 But that's not my father, okay?
35:40 It's just inspired by my father, but I built a fictional character out of it.
35:44 So I grew my account from 20,000 to 100,000 followers with this series itself.
35:49 This series tanked my account.
35:52 And then one point, another moment of one, one turning point again, was when I was showering.
35:59 And at that time, you know, 2021, business was bad.
36:02 I said, oh, and I'm showering.
36:04 I told myself, oh my God, business is so bad.
36:07 I'm having financial crisis.
36:08 Wouldn't it be nice if I have a dad that is so rich?
36:12 And my dad can just ask my, I can just ask my dad to buy me anything.
36:15 I don't have to worry about business.
36:16 I don't have to worry about money.
36:18 My dad can just buy me anything.
36:20 But then after that, I said, no, impossible.
36:22 Because my dad and I, we have language barrier.
36:24 My Chinese is very, very bad.
36:26 So if I tell my dad I want something in English, he will misinterpret it and he will buy me
36:30 something wrong.
36:31 So then after that, I said, eh, what?
36:34 And then I said, this idea sounds very, this thought became an idea.
36:40 So I created the first episode of Rich Dad series from this.
36:44 And my plan was just to experiment only.
36:49 So what happened was, the son, okay, Rich Dad secretly has hearing problems.
36:54 But not like my dad, my dad, we have communication, language gap.
36:59 But then I thought, okay, we cannot do language gap, we can do hearing problem.
37:02 It's a challenge.
37:03 So son told dad, dad, I want to get a Honda.
37:07 My friends have Toyota, Mitsubishi, Mazda.
37:10 I want my own.
37:12 And technically, when you thought of that, you'll be like, oh, my son wants a car.
37:15 But this dad, this super, super rich dad said, okay, son, your friends have it, I'll get
37:21 you Honda.
37:22 Then after that, he came back and said, hey, son, I got you Honda.
37:25 But it wasn't the car.
37:26 It was the company.
37:27 But after that, I put a very rock music behind and Rich Dad series episode one.
37:31 I love that.
37:32 I love that.
37:33 So everyone, like always can, when we are watching your video, it's because of that
37:37 music that suddenly just pops up.
37:40 So I will be thinking each episode, oh, something, something happened.
37:44 Yeah, maybe you can show the video here.
37:49 I will cancel the copyright from the matching category.
37:53 All right, deal is closed.
37:54 Thank you.
37:55 Hey, dad.
37:56 Oh, hey, son.
37:57 Hey, dad.
37:58 How was school?
37:59 School was good.
38:00 Are you sure?
38:01 Because you don't look so good.
38:02 Dad, my friends have Toyota, Mitsubishi, Mazda.
38:05 I want my own.
38:06 Okay, son, I'll get you Honda.
38:08 Wow, really, dad?
38:10 Okay.
38:11 That's why I'm your dad.
38:12 Son, I got you Honda.
38:14 It's all yours now.
38:15 Oh, my God.
38:16 Thanks, dad.
38:17 That's what I'm here for, son.
38:19 Dad, where is the key?
38:20 Wait, what keys?
38:22 The car key?
38:23 Wait, so you just wanted a car?
38:25 Yeah, dad.
38:26 I just wanted a car.
38:27 What did you get me?
38:28 Honda.
38:29 I bought you Honda.
38:30 That was what happened.
38:36 But now we talk about the views.
38:37 At first, the views came up 50,000 views in the first hour.
38:40 Then I'm like, okay, wow, this is something.
38:42 But I think it's going to stop at 100,000 because my videos rarely exceed 100,000 views.
38:47 That night I sleep, I have 200,000 views.
38:49 I said, okay, maybe that's the most that I can get because it's already exceeding my
38:54 usual views.
38:55 The next morning I wake up, my phone was out of battery.
39:00 I didn't know why.
39:01 I said, "Hey, shit, my iPhone 11 out of battery already.
39:05 Maybe my battery is damaged already."
39:06 So when I opened up my phone, then I saw there's over 10,000 notifications.
39:11 But on phone, you see 999 plus notifications on TikTok.
39:15 I didn't turn off notifications.
39:17 So I tapped in, I realized that my followers grew from around 200,000 to 350,000 followers.
39:24 My video views was 2.5 million.
39:26 I said, okay, this is what I'm going to do.
39:30 And I hit farming on that.
39:31 It's surprising.
39:32 That was the turning point.
39:33 Long story short, that's the turning point.
39:36 I like that series a lot.
39:39 Especially during the lockdown time, that was like, wow.
39:44 It's super binge worthy.
39:45 Remember when I said I don't want to go on a platform where all my friends, my family
39:50 and my coworkers, all my business associates are on?
39:53 Because of Reach That Series, I got onto TV, I got onto news, I got onto a MyFM radio.
39:59 I got onto so many radio, on news platforms that my friends are now on TikTok because
40:05 of that.
40:06 I'm not trying to take credit, but something happened that made them change their mind.
40:11 Because now we see TikTok maybe a little differently.
40:16 It's not like all the toxic content.
40:19 There are still toxic content.
40:24 Everywhere.
40:25 Everywhere.
40:26 I mean, even on YouTube, there are a lot of kids, supposedly kids content, but they are
40:32 like peppa pig killing people.
40:37 The difference between TikTok and YouTube right now, if your content is not meant for
40:42 kids, don't make it for kids.
40:45 If your content is meant for kids, tap on the made for kids.
40:49 But there are some people who abuse it.
40:52 They just abuse it.
40:53 And on TikTok right now, there is a feature where you can report that your content is
40:57 for 18 and above only.
40:58 If it's for 18 and above only, report it.
41:01 I mean, mark it as 18 and above only.
41:03 At least be a responsible content creator.
41:06 Be a responsible content creator.
41:10 So now I understand.
41:12 What about haters?
41:14 Do you have any haters?
41:18 For me, even I play the piano, then there are some usually haters that come over and
41:22 like, "Oh, that fingering is wrong.
41:24 You shouldn't play your finger like that."
41:25 But my hate are very mild.
41:29 They don't really attack me.
41:31 But what kind of haters do you have?
41:34 I mean, piano is probably the most peaceful thing that a person can ever make to be posted
41:40 on YouTube.
41:41 So if a content, a piano content as peaceful as yours, you can get hate comments.
41:48 Imagine mine.
41:49 My contents are cringy.
41:51 It is comedy.
41:53 It is sometimes very sarcastic.
41:55 And sometimes I will turn world issues into content also.
41:59 Back then, you know, Donald Trump, a specific white president, I turned it into my source
42:05 of comedy also.
42:06 So the haters just attack me.
42:10 Haters everywhere.
42:12 The worst hate comment that I've gotten was a statement that really changed my life, changed
42:18 my perspective.
42:19 Just like that.
42:21 And two, actually two.
42:23 The first one was a particular commenter told me, "You look like you are a person who has
42:29 Down syndrome."
42:30 Whoa.
42:31 It hurts.
42:32 It hurts really, really bad.
42:36 So right after that, I started going to the gym.
42:38 I started going to the gym.
42:39 I started firming up my body.
42:41 I started losing some weight also.
42:44 Losing quite some weight.
42:45 I started getting up a bit of mess, started eating healthily, and I started changing my
42:48 hairstyle.
42:49 Back then, my hairstyle was like flat like this only.
42:50 I started changing my hairstyle.
42:52 What about the second incident?
42:54 The second incident was, at first I didn't care about it, but I don't know if you remember
42:58 this or not, but back then my teeth wasn't fully straight.
43:01 My teeth was very crooked back then.
43:03 It wasn't a problem to me.
43:05 I have lived my whole life like that and my confidence level isn't that low.
43:09 I have a very high level of confidence of myself despite how I look like back then.
43:13 Okay, actually now I look back at myself back then, I thought, "Oh, this was me."
43:17 Not much difference.
43:19 But yeah, my confidence level isn't that low.
43:22 My confidence level on myself is actually really high.
43:24 But when you keep hearing the same thing over and over again.
43:27 People keep commenting again and again.
43:29 You started really questioning everything.
43:31 So the comments that I keep getting was, "Oh, your teeth is so bad and all."
43:38 And then some people didn't even know that my videos are fictional.
43:44 Just because I'm acting as a rich dad doesn't mean I'm actually rich.
43:47 I mean I'm rich in friends and rich in love, but in terms of financially rich, it doesn't
43:52 mean that I'm actually rich.
43:53 So people commented like, "He's so rich, but he couldn't fix his teeth."
43:56 They said like, "Why don't you fix your teeth, bro?"
43:59 I keep getting all these comments.
44:01 So because of that, I spent over RM24,000 or RM25,000 to do invisible braces.
44:07 And now my teeth is straight.
44:08 I'm still in my final six months of my treatment for my invisible braces.
44:15 So I think the thing about you is that when you receive a hate comment or when someone
44:22 feedback you, you change that thing.
44:25 A lot of people, they don't do that.
44:26 I wouldn't say change.
44:28 For me, I ask myself, "Is there a benefit in doing that?"
44:33 I said, "Okay, in terms of my..."
44:36 If people say I look like Down syndrome, it hurts me because it's very sensitive.
44:40 I ask myself, "Okay, is there a benefit in changing my hairstyle, in changing my style?"
44:45 Then I said, "Yeah, maybe there's benefit.
44:46 You will look better in photos.
44:48 You will look better on videos."
44:49 Okay, good.
44:50 Second is if people say something like, "Your teeth looks bad.
44:54 Fix your teeth."
44:55 Then I said, "Yeah, is there a benefit in doing that?"
44:58 Yes, because back then my teeth was crooked.
45:00 It was very hard to reach the gap of my teeth and because of that, I had cavities.
45:03 So I thought, "Okay, just do it."
45:06 Am I able to financially sustain that?
45:07 Yes, so I do it.
45:08 Can I afford it?
45:09 So I do it.
45:10 Some people even commented, "My old videos were in Malay."
45:13 My old videos, my first zero to 200,000 followers were mainly Malaysian audience.
45:27 The rest were mainly American audience from outside of the world.
45:29 Outside of the world, pull out.
45:31 That was like, outside of Malaysia.
45:35 So until today, people still say things like, "Why not you do Malay videos?
45:42 Last time you did Malay videos."
45:43 These are some of the feedback that I really completely ignore because it doesn't bring
45:47 benefit to me because once you have had a global audience, you rarely want to look back
45:52 at the local market already.
45:54 Because again, I had the privilege of having a global audience where a lot of content,
45:59 Malaysian creators are struggling hard to get out of the Malaysian market.
46:02 So if I had the privilege already, I had the benefit, I'm going to just double down more
46:07 on that.
46:08 Of course, sometimes I still do Malay videos because I don't want to forget where I came
46:12 from.
46:13 So some of the ways I deal with hate is completely ignore it or find benefit in it.
46:23 Last but not least, don't be affected too much.
46:28 People who hate you are probably people who are living in the parents' basement, not earning
46:36 as much money as you're earning right now.
46:39 Keyboard warriors.
46:41 So what's the benefit of listening much to them?
46:48 Some people, they just want to hate for the sake of hating because it gives them thrill.
46:54 Their life is too bored.
46:55 It gives them the adrenaline rush.
46:58 And if you respond to them, actually they become more happy.
47:01 Another way to deal with hate comments is if you don't like it, don't comment.
47:06 But I'm only human.
47:08 Sometimes I see a hate comment, I will reply back.
47:12 Sometimes I will comment back with love.
47:13 I'll say, thank you for your support.
47:15 I'll see what I can do to improve because they say kill them with kindness, kill them
47:20 with love.
47:21 But sometimes I'm human.
47:22 I'm just going to admit I'm a human.
47:24 I can be very petty sometimes.
47:27 People say like you are the most unfunny creator I've seen, unfunny verified creator I've seen.
47:32 I will go to the profile, I will screenshot the profile and I will respond back.
47:38 But at least I'm not the one with 100 followers.
47:41 I can be very petty sometimes.
47:44 Wow.
47:45 So, so much ways to handle haters.
47:50 I usually try to respond with love because like you say, we are able to kill them with
47:56 love.
47:57 And for music, it's a lot easier.
47:58 Yes, for music, it's a lot easier.
48:00 Because music is, you know, like it doesn't have a language, you know, so it doesn't have
48:08 the chance to be cringed or really viral, you know.
48:13 So music is very different.
48:14 So what about for people like, like for a lot of new people who also wants to be content
48:21 creators, what are some of the, like all these aspiring content creators, what are some of
48:26 the essence that you can provide to them?
48:34 Maybe some advice for newbie creators.
48:38 Until today, I still consider myself as a newbie.
48:41 Yeah.
48:42 And there are many new successful creators coming up every single day.
48:47 So if you keep considering yourself a newbie, you will always be learning.
48:53 Small creators, big creators, medium creators, even newbie creators, I'm sure there's something
48:58 to learn from everyone.
49:01 Everyone can teach you something.
49:02 Yeah.
49:03 That's the first thing.
49:04 Second thing is, I'm not going to go into the path that I tell you, go with your passion,
49:10 go all out on your passion.
49:11 I just want to say that don't drop out from college or studies just to become a content
49:17 creator.
49:18 It is increasingly worrying for me now because a lot of children, a lot of teenagers, a lot
49:23 of young adults are dropping out from work, dropping out from education to pursue content
49:28 creation full time.
49:29 Don't do that.
49:30 The way I think is if your monthly income is equal to your six months income, if your
49:36 monthly income is equal to three to six months of your income consistently for two years,
49:40 then you quit.
49:42 You need a backup plan because what if you fail?
49:46 I'm telling this because it's reality.
49:49 It's realistic.
49:50 When you go out into the real world, for people like us, we don't have the privilege of having
49:55 our parents to support us.
49:57 I live alone.
49:58 I live with my spouse.
50:00 I have to fund everything on my own.
50:02 If you have parental support, by all means, go all out, but don't neglect education.
50:08 The third thing is learn to recognize moments that can become your turning point.
50:14 Learn to recognize that.
50:15 Well, sometimes we wouldn't know.
50:17 You see, for my case, there are some videos that I think I put all the energies in it.
50:24 I fly a drone and all those things, but no wheels.
50:27 But then there are some videos that, hey, like 100,000, 1 million, rubbish videos.
50:33 I think the way to-
50:34 So you don't know the turning points.
50:35 Yeah, I think one of the ways is sometimes as creators ourselves, our ego is very high
50:42 sometimes.
50:43 Our ego about our work is very high, especially if you're a musician or if you're a comedian,
50:48 your ego is very high.
50:50 So when we work, when we put our efforts into our work, yes, we have confidence, but at
50:57 the same time, audience reaction is everything.
51:00 Audience reception is everything.
51:02 We may be very confident that this will work, but again, the audience reacts differently.
51:07 One of the ways is treat audience reactions, response, seriously.
51:14 There's a reason why some videos have 100,000 views, some videos have a million views, and
51:17 some videos have 100 views.
51:21 Which do you want to double down on?
51:22 So what I've learned is I've learned to identify the patterns between the videos that actually
51:28 made it big.
51:30 And the only way is if you consistently post content.
51:33 My final advice is consistency is key.
51:38 People come to me and tell me things like, "Hubert, I want to learn how to be a content
51:41 creator.
51:42 Can you teach me how?
51:43 Can you guide me?
51:44 Can you coach me how?"
51:45 I will tell them, "Okay, talk to me again when you have 10,000 followers."
51:49 Why?
51:50 Because that is the proof that he's willing to work hard until he has 10,000 followers.
51:56 Or talk to me again when you have 10 videos that reaches 50,000 views or 100,000 views.
52:01 Why?
52:02 Because I want to sit down with this person to identify what is the common data points
52:07 in those videos that can be made into a successful video.
52:11 Exactly.
52:12 Like how you realized from the "Reach That" series.
52:16 That is correct.
52:17 My day job is a data scientist.
52:19 Just fun fact, my day job, I work as a data scientist in my own company.
52:23 I identify analytics and I identify data points.
52:26 All these things are very important to me.
52:29 So that is how important analytics is as well.
52:33 So learn to read your analytics, guys.
52:36 So wow, thank you so much for so much essence that you have shared today about your journey
52:43 in social media.
52:44 I just chose so only.
52:45 Just blow water only.
52:46 Content creation.
52:47 It is really not something that is not easy to achieve, but it is something that everyone
52:58 can do.
52:59 So that is why I really appreciate when you say you rather be aspiring than inspiring.
53:08 So it is really an eye-opener because I always thought that content creation or the content
53:15 creators, the influencers are inspiring people, but in actual fact, it is different.
53:23 Inspiring, yeah.
53:24 They can be inspiring, but at the same time, what are they inspiring?
53:29 Inspiring people to do stupid things?
53:30 No, no, no.
53:32 Inspiring people to prank poor random people?
53:35 Oh no, that is very bad.
53:37 That is a bad form of inspiration.
53:39 I still remember like in, I don't know, TikTok or Instagram, there are some pranksters, some
53:47 Malay pranksters actually, that do pranks like pulling people's hijab and all those
53:52 things.
53:53 Wow, I think that is too much.
53:54 That is not inspiration.
53:55 That is controversial already.
53:58 But a lot of people think that controversial is the key to become super fast, but it is
54:06 fast up, fast down.
54:07 They die even faster.
54:08 It can be something that they want to do, but it doesn't have to be something that we
54:11 do.
54:12 Scripted comedy and music is still one of the most peaceful and non-controversial forms
54:17 of content creation.
54:18 At least we can control what we do.
54:21 Exactly.
54:22 So, thank you very much for watching.
54:24 I hope you will share this if you like it and I hope you listen to the end and maybe
54:32 comment down below what are the key things that you have learned and most importantly,
54:38 share and subscribe.
54:40 Thank you very much.
54:41 Share and subscribe.
54:42 Woo!
54:43 Subscribe to both of us.
54:44 Yeah, share and subscribe to Raymark.
54:47 Watch his videos, listen to his music.
54:50 And Hubert's CEO.
54:52 Thank you.
54:53 Thank you.
54:53 Thank you.
54:53 Thank you.
54:54 Thank you.
54:54 (gentle music)
54:57 [Music]