Mac Apple - You Think That's Hard Work

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Mac Apple - You Think That's Hard Work - This film celebrates doing hard work on Mac. It shows that how no matter what you do or how you do it – from STEMM to business to the arts or athletics – there’s a Mac for every task.

FEATURING:
Steve Cherundolo, Head Coach, Los Angeles FC, on a Silver MacBook Air 15”
Alyssa Goodman, PhD, Professor of Astronomy, on a Silver MacBook Pro 16”
Issa Rae, writer, actor, producer, and CEO of HOORAE, on a Starlight MacBook Air 15”
Daniel Buezo, Kids of Immigrants Co-Founder and CEO, on a Mac mini with Studio Display
Oliver Blume, Chairman of the Executive Board of Dr. Ing, h.c. F. Porsche AG, featuring Mac Studio and Studio Display
Eve Lewis Prieto, Director of Teaching Meditation and Mindfulness, at Headspace on a Starlight MacBook Air 15”
Reshma Saujani, Girls Who Code founder, and her students with MacBook Pro and MacBook Air
PinkPantheress, artist, music producer, songwriter, on a Silver MacBook Pro 16”

Animation produced by Titmouse, directed by Matt Taylor.

Music “Leaving the Light” by Genesis Owusu

“ECG Signal Graph” visualization rendered through MATLAB®, data from “PhysioBank, PhysioToolkit, and PhysioNet: Components of a new research resource for complex physiologic signals” by Goldberger, A., et al. (2000), used under CC by 1.0 Deed. Visualizations show WorldWide Telescope, within the glue exploratory data analysis environment. Apps available from the App Store or directly from developers.
Transcript
00:00 Hear that? That's the sound of plotting wavelets to analyze an ECG signal on a Mac.
00:05 It's hard work.
00:06 That's not hard. Try driving a bunch of kids to practice and then coaching them when you get there.
00:11 Layups!
00:13 Ha! You think that's hard? Try beating these guys.
00:16 Back to land on the set!
00:19 I gotta get back to work.
00:21 It's not like it's astrophysics. Mapping the structure of the galaxy.
00:24 Now that's hard work.
00:26 Not a fan of the galaxy.
00:28 Well, my paper's due today and I haven't even started yet.
00:31 Why do I always make this so hard?
00:34 I'm working so hard I can't even talk to y'all right now.
00:36 Nah.
00:37 I'm working so hard I can't even look at you.
00:39 [laughs]
00:41 [typing]
00:44 Okay.
00:46 Oh!
00:48 [music]
00:50 You make it look easy.
00:52 But at Porsche, we make it look perfect.
00:55 Can I train with the Porsche guy?
00:57 No.
00:58 Learning how to take deep breaths...
01:03 can be very hard work.
01:05 [bell rings]
01:06 Break time's over.
01:08 Hard work never stops, girls who code.
01:11 It's not that hard.
01:13 What?
01:14 Sorry, I can't hear you over the sound of all this hard work.
01:17 Hard work.
01:18 Hard work.
01:19 Ooh.
01:20 Hard work.
01:21 Oh, that's hard.
01:22 But is it as hard as breathing?
01:25 It...
01:28 Nothing is harder than animation!
01:35 Yeah, but you're on a Mac, so...
01:37 How hard can it be?
01:38 [explosion]
01:41 [silence]