The Reason Kylie Jenner's New Clothing Line Failed Miserably
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00:00 So what everyone thought was going to happen, happened.
00:04 Kylie Jenner's new brand, Kai, is a flop.
00:07 Reasons why no one is buying
00:09 Kylie Jenner's new clothing line.
00:11 Kim Kardashian and her family are concerned
00:14 about the potential failure of Kylie's new clothing line.
00:17 As the youngest self-made billionaire,
00:19 Jenner has certainly made a name for herself
00:21 in the business world.
00:21 However, her fashion sense and style
00:24 have also earned her recognition
00:25 among the industry's elite.
00:27 Kylie Jenner has formed one of the most successful
00:29 makeup businesses in the world, all before the age of 21.
00:33 With Kai, Jenner has brought her own unique touch
00:36 to clothing design.
00:37 The line features gender inclusive neutrals
00:40 inspired by Jenner's personal style
00:43 and love for all things stylish.
00:46 She also makes sure that the designers are size inclusive,
00:49 making dressing up fun and trendy for all body types.
00:52 You have the $275 strapless dress
00:57 that's available in seven different sizes.
01:00 The first installment titled Drop 001
01:02 saw Kylie's team up with Berlin-based brand, Emilia,
01:06 creating a grungy 12-piece collection
01:08 dominated by black faux leather garments,
01:10 including different dresses and a full-length trench coat.
01:14 Leading up to its launch,
01:15 emphasis was placed on Kai's lower price point,
01:18 with WSJ Magazine reporting that all pieces
01:20 from the first drop will be priced under $200.
01:23 And you have the $90 crop top
01:27 that's also available in all of its sizes.
01:31 This detail certainly sparked interest among fans,
01:34 and luckily, they didn't have to wait long
01:36 to get their hands on the pieces,
01:37 which launched on November 1st.
01:39 - Kylie Jenner's new clothing line, Kai,
01:41 surpassed $1 million in sales in its first hour
01:45 on launch day, according to Phase Six.
01:47 - But now, the beauty mogul is teasing a sneak peek
01:50 of what's to come in Drop 002,
01:52 and it looks like we're in for another stylish collection.
01:55 - It seems that Kylie Jenner's collaboration with Emilia
01:58 was just the beginning of her fashion empire.
02:00 Drop 001 may have been full of edgy faux leather pieces,
02:03 but Drop 002 is taking a different direction.
02:06 Jenner recently shared a sneak peek
02:08 of the upcoming collection on her social media accounts,
02:10 and it looks like we can expect more affordable,
02:14 yet stylish pieces.
02:15 In true Kylie fashion, she teased fans
02:17 with just enough to keep them wanting more.
02:18 Two KarJenner brand launches of the past.
02:21 Aside from those, the entire collection
02:23 is still available to buy, and in a range of sizes too.
02:25 In one sense, this is a good thing.
02:27 It presumably means they ordered a sufficient amount
02:30 of stock to ensure fans don't lose out on the pieces
02:32 they were hoping to cop.
02:34 However, it certainly comes as a stark contrast
02:36 to KarJenner brand launches of the past.
02:40 For example, when Kylie launched
02:41 her infamous lip kits in 2015,
02:43 demand was so high that the site crashed,
02:45 and the socks sold out within minutes.
02:47 - This is just so exciting.
02:51 - Dolce is the first to go.
02:53 - These sellout drops became a running theme
02:56 as Kylie Cosmetics expanded its beauty empire.
02:58 Similarly, when her sister Kim launched
03:01 her SKIMS solution wear in 2019,
03:03 the first drop of products sold out entirely in the first day,
03:07 reportedly making millions of dollars
03:09 within a matter of minutes.
03:10 With such a track record of instant success,
03:12 one would have expected the Kai collection to follow suit,
03:16 but perhaps ordering more stock was a strategic move.
03:18 By ensuring an ample amount of stocks,
03:20 you may be signaling a commitment
03:22 to catering to all body types and sizes,
03:24 or maybe they simply learned from past experiences
03:26 and wanted to avoid the chaos of a sellout drop.
03:29 Whatever the reason may be,
03:30 fans can now leisurely browse through the collection
03:32 without having to frantically refresh their browsers
03:35 or constantly check for restocks.
03:37 And who knows, with this more relaxed shopping experience,
03:40 they might even be tempted to add a few extra pieces.
03:43 But Kai is not just a clothing brand,
03:45 it's a representation of Jenner's own journey
03:47 and growth in the fashion world.
03:48 From being criticized for her style choices
03:50 to now receiving awards for them,
03:52 Jenner has proved that she is not afraid to take risks
03:55 and stay true to her own personal style.
03:57 As expected, Kai's launch was met with excitement
03:59 and praise from fans and critics alike.
04:01 With its unique designs and inclusive approach,
04:04 the brand is sure to make a mark in the fashion industry
04:07 and become a staple
04:08 in every fashion-forward person's wardrobe.
04:10 But that is all for today.
04:12 Thanks for watching.