World Cup final: 10 सेकेंड की Ad के लिए चुकाने पड़ेंगे 35 लाख रुपये| India vs Australia| GoodReturns
आखिर वो पल बस आ ही गया जिसको हर भारतीय खासतौर पर क्रिकेट फैन्स को बेसब्री से इंतजार था.19 नवंबर को India and Australia के बीच होने वाले रोमांचक मुकाबले के लिए हर हिंदुस्तानी तैयार है. इंडिया के तीसरे World Cup के लिए हर कोई प्रार्थना कर रहा है. हररोज क्रिकेट की पिच पर नए नए रिकॉर्ड्स टूट रहे हैं. उधर, इस वर्ल्ड कप में टीवी और डिजिटल वर्ल्ड पर भी नए रिकॉर्ड बन रहे हैं. भारत-न्यूजीलैंड के बीच हुए सेमीफाइनल में व्यूवरशिप का रिकॉर्ड भी टूटा. इस मैच को तकरीबन 5.3 करोड़ लोगों ने देखा. इसके बाद मैच के दौरान विज्ञापनों के रेट में जबरदस्त उछाल आया है. तो वर्ल्ड कप के दौरान एडवरटाइजिंग वर्ल्ड में क्या कुछ चल रहा है..चलिए जानते हैं..
#worldcup #worldcup2023 #worldcupfinal
#indiavsaustralia #viratkohli #rohitsharma #Ahmedabad #narendramodistadium #disneyhotstar #worldcuplive
~HT.97~ED.148~PR.147~
#worldcup #worldcup2023 #worldcupfinal
#indiavsaustralia #viratkohli #rohitsharma #Ahmedabad #narendramodistadium #disneyhotstar #worldcuplive
~HT.97~ED.148~PR.147~
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NewsTranscript
00:00 Finally, the moment has come, which every Indian, especially cricket fans, was waiting for.
00:06 On November 19, every Indian is ready for the exciting match between India and Australia.
00:12 Everyone is praying for India's third World Cup.
00:15 New records are being broken on the cricket pitch every day.
00:19 On the other hand, new records are being made on TV and digital world in this World Cup.
00:23 In the semifinal between India and New Zealand, the record of viewership was also broken.
00:27 This match was watched by about 5.3 crore people.
00:31 After this, there was a great boom in the rate of advertisements during the match.
00:35 So, let's tell you what is going on in the advertising world during the World Cup.
00:40 As soon as the final match comes, all the earnings records have also started breaking.
00:44 Now, for an ad of 10 seconds, companies may have to pay up to 35 lakh rupees.
00:49 The World Cup matches are being broadcast on the Disney Hotstar platform.
00:53 Before the World Cup started, about 70% of the advertisement slots were bought by companies.
01:00 The remaining 30% of the advertisement slots are sold during the World Cup.
01:04 For the World Cup final, only about 10% of the slots are left.
01:09 Now, as soon as India reached the final, the company has started asking for 35 lakh rupees for an ad of 10 seconds.
01:15 However, companies are also weighing at this rate.
01:17 Most companies are ready for the rate of 25 to 30 lakhs.
01:20 However, Disney Hotstar is not ready to reduce its rate.
01:25 According to sources, the rate of advertisements on TV and digital platforms has doubled.
01:30 In the beginning of the World Cup, the rate of advertisement on TV was 5 to 6 lakh rupees per 10 seconds.
01:36 Now, it has reached 8 to 10 lakh rupees.
01:38 The viewers have spent 12% more time on TV than in the World Cup in 2019.
01:44 This has benefited the star and Disney by about 25 billion rupees.
01:48 According to Disney Hotstar, the World Cup has broken the record of viewership twice.
01:52 The first record was broken in India.
01:55 And when it was a match of South Africa, it was seen by 4.4 million people, which was a record.
02:01 After that, the record was broken in the semi-final match of India-New Zealand.
02:04 And it was seen by 5.3 million people.
02:07 According to industry experts, this record can be broken again in the final on Sunday.
02:12 According to Barkha's figures, 43 million people have seen 34 World Cup matches on TV.
02:18 And it is assumed that this match is between India and Australia.
02:22 So, all the records in this match are ready to break.
02:26 How excited are you for this World Cup final?
02:29 Do tell us by commenting.
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