(Adnkronos) - “Come quarto operatore italiano abbiamo la responsabilità di fornire ai consumatori gli strumenti per affrontare la fine del mercato tutelato”. Così Alicia Lubrani, CMO di Axpo e Italia e responsabile del brand Pulsee Luce e Gas, a margine dell'incontro “Il Futuro dell’Energia” l’iniziativa presentata a Milano, giovedì 23 novembre, grazie alla quale Pulsee Luce e Gas si posiziona come punto di riferimento per i consumatori che si trovano ad affrontare la fine del mercato tutelato.
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00:00 We as the fourth Italian operator feel a great responsibility to give all the tools and Italian consumers to be able to face this moment, which is the end of the Great Protection, with all the necessary tools.
00:23 This is why we will start with an energy literacy campaign, precisely to be able to make our choice aware.
00:32 We have seen today with the presentation of the Nielsen data that more than 60% of Italian consumers are worried or unaware of what is the end of the Great Protection.
00:50 This is why there is a lack of knowledge of the terminology that we operators use to communicate with our customers, words like PUN, PISBIL, POD, what does all this mean, and therefore give all the necessary information for this reason.
01:11 We have to go with the communication codes that most reach the stomach of the Italians, so be understood and understandable.
01:21 Beyond a campaign, where there is a touch of irony to go and dramatize these data that we have seen this morning, we have also done it by investing a lot on our technological platforms.
01:36 We are also providing technological tools to simplify the transition of consumers. This, for example, through an OCR system, an optical reader, where the consumer simply has to put his bill in the system and the system scans all his data.
01:59 This is a service that has in hand a platform where everything is done in three minutes, without too much time and paper, because sustainability is one of the most important issues for us.