(Adnkronos) - Laura Savarese, direttrice affari regolatori e relazioni esterne di Reckitt Benckiser Healthcare (Italia), spiega i punti fondamentali del programma “A luci accese” promosso da Durex. L’obiettivo è accendere la luce attorno ad argomenti che troppo spesso vengono ignorati da ragazzi e famiglie. Per raggiungerlo Durex si impegna a parlare ai giovani e alle loro famiglie attraverso vari canali di comunicazione.
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00:00 What is Durex?
00:03 Durex is a market leader in Italy and as such feels a responsibility towards the people who choose our products every day.
00:17 We have been committed to the face of affective and sexual education for many years and in many different ways.
00:24 We have created sexual education courses in schools, we have used our social media channels and the communication power of an iconic brand like ours
00:34 to stimulate a reflection, especially among the youngest, in the field of sexual education.
00:40 This year, Durex has launched a new program of affective and sexual education called "At Lights On".
00:48 It is called this way because it aims to shed light on a topic that is not yet discussed enough,
00:54 which in Italy is still considered a taboo, but which is absolutely necessary to reveal in order to support our young people in such a delicate and sensitive topic.
01:05 The program "At Lights On" is addressed to all the higher schools in Milan and is in partnership with an onlus association called "Ala Milano"
01:15 which is composed of experts, psychologists and trainers, experts in both sexual education and education for the youngest.
01:23 Together we have built a path that does not only talk about prevention, awareness of the importance of using condoms,
01:33 but also extends its purpose to fundamental issues such as gender stereotypes,
01:40 which must be at the base of every relationship, and respect so that the relationships that the boys build can be healthy relationships.
01:48 Using condoms is also a sign of respect for us because it shows that people involved in a relationship have the same rights and choose to use it for mutual respect.
02:00 Rishi Prakash.