TV presenter and former pop star Frankie Bridge has transported us back in time by recreating some of the top 15 most iconic 90s fashion moments of all time, which were identified in a national poll.
The Saturdays’ sensation breathed new life into Geri Halliwell's unforgettable Union Jack dress, Mariah Carey's timeless 'All I Want For Christmas Is You' Santa catsuit outfit, and Liz Hurley’s iconic daring safety pin dress.
Along with one of the most iconic looks of all time - Cher Horowitz's classic tartan suit from the beloved 1995 film, Clueless.
Frankie Bridge embarked on the creative challenge to commemorate the return of two 90s fragrances: Impulse O2 and Air, after 2,000 women signed a petition to bring them back.
These nostalgic recreations, meticulously crafted by a team of expert stylists and wigmakers, comes after a study of 2,000 adults saw 32 per cent name the 90s as the most iconic decade for popular culture, fashion and beauty.
Frankie Bridge said: “Before I joined a pop group, I used to love dressing up and performing as my favourite icons for my friends and family.
“I’ve loved recreating some of my favourite pop culture memories.
“Impulse was always in my bag growing up and it instantly transports me back in time to the 90s.”
The study also found 43 per cent of adults have nostalgia for the 90s, with body sprays, shimmer eyeshadow and crimped hair topping the list of the hair and beauty trends the nation is embracing in 2023.
And 21 per cent of those who have tried a 90s trend have even experimented with one of the decade’s most controversial looks - super-skinny eyebrows.
While 11 per cent have donned frosted tips this year, made popular by boyband NSYNC.
Other iconic celebrity looks from the decade include Rachel Green’s ‘The Rachel’ hairstyle from TV show Friends, and Madonna’s 1990 cone bra.
While 13 per cent selected Will Smith’s out-there, day-glo getups from his breakthrough role as the Fresh Prince of Bel-Air.
It also emerged people would rather travel back in time, than into the future (47 per cent compared to 23 per cent respectively).
And 42 per cent think the 90s are really having a resurgence in terms of pop culture, fashion and beauty.
Bartholomew Krysiak, Impulse spokesperson, said: “We have recreated some of the most famous 90s looks to celebrate the revival and return of a renowned 90s product, Impulse O2 and Air.
“Beloved by 90s teens, who begged us to bring back the two scents, we are transporting people back in time to relive some of their best memories.”
THE MOST ICONIC LOOKS OF THE 90s:
1. Geri Halliwell’s Union Jack dress at the 1997 Brit Awards (37 per cent)
2. Princess Diana’s ‘revenge’ dress in 1994 (35 per cent)
3. ‘The Rachel’ hair do from Friends in 1995 (30 per cent)
4. Britney Spears’ Hit Me Baby schoolgirl outfit in 1999 (28 per cent)
5. Madonna in the cone bra at the 1990 Blonde Ambition tour (27 per cent)
6. Liz Hurley’s safety pin dress at the 1994 Four Weddings and a Funeral premier (22 per cent)
7. Mariah Carey’s All I Want For Christmas Is You Santa dress in 1994 (14 per cent)
8. Will Smith’s colourful clothes as the Fresh Prince of Bel Air in 1990 (13 per cent)
9. Julia Roberts in the Pretty Woman cut-out dress in 1990 (1990)
10. MC Hammer’s pants in the 1990’s U Can’t Touch This music video (12 per cent)
11. David Beckham’s sarong in 1998 (11 per cent)
12. Cher Horowitz's plaid suit in 1995’s Clueless (nine per cent)
13. The Backstreet Boys’ all white outfits in the 1999 ‘I Want It That Way’ music video (nine per cent)
14. David and Victoria Beckham's matching purple suits at their 1999 wedding (seven per cent)
15. Carrie Bradshaw in the Sex and the City pink tutu in 1998 (six per cent)
The Saturdays’ sensation breathed new life into Geri Halliwell's unforgettable Union Jack dress, Mariah Carey's timeless 'All I Want For Christmas Is You' Santa catsuit outfit, and Liz Hurley’s iconic daring safety pin dress.
Along with one of the most iconic looks of all time - Cher Horowitz's classic tartan suit from the beloved 1995 film, Clueless.
Frankie Bridge embarked on the creative challenge to commemorate the return of two 90s fragrances: Impulse O2 and Air, after 2,000 women signed a petition to bring them back.
These nostalgic recreations, meticulously crafted by a team of expert stylists and wigmakers, comes after a study of 2,000 adults saw 32 per cent name the 90s as the most iconic decade for popular culture, fashion and beauty.
Frankie Bridge said: “Before I joined a pop group, I used to love dressing up and performing as my favourite icons for my friends and family.
“I’ve loved recreating some of my favourite pop culture memories.
“Impulse was always in my bag growing up and it instantly transports me back in time to the 90s.”
The study also found 43 per cent of adults have nostalgia for the 90s, with body sprays, shimmer eyeshadow and crimped hair topping the list of the hair and beauty trends the nation is embracing in 2023.
And 21 per cent of those who have tried a 90s trend have even experimented with one of the decade’s most controversial looks - super-skinny eyebrows.
While 11 per cent have donned frosted tips this year, made popular by boyband NSYNC.
Other iconic celebrity looks from the decade include Rachel Green’s ‘The Rachel’ hairstyle from TV show Friends, and Madonna’s 1990 cone bra.
While 13 per cent selected Will Smith’s out-there, day-glo getups from his breakthrough role as the Fresh Prince of Bel-Air.
It also emerged people would rather travel back in time, than into the future (47 per cent compared to 23 per cent respectively).
And 42 per cent think the 90s are really having a resurgence in terms of pop culture, fashion and beauty.
Bartholomew Krysiak, Impulse spokesperson, said: “We have recreated some of the most famous 90s looks to celebrate the revival and return of a renowned 90s product, Impulse O2 and Air.
“Beloved by 90s teens, who begged us to bring back the two scents, we are transporting people back in time to relive some of their best memories.”
THE MOST ICONIC LOOKS OF THE 90s:
1. Geri Halliwell’s Union Jack dress at the 1997 Brit Awards (37 per cent)
2. Princess Diana’s ‘revenge’ dress in 1994 (35 per cent)
3. ‘The Rachel’ hair do from Friends in 1995 (30 per cent)
4. Britney Spears’ Hit Me Baby schoolgirl outfit in 1999 (28 per cent)
5. Madonna in the cone bra at the 1990 Blonde Ambition tour (27 per cent)
6. Liz Hurley’s safety pin dress at the 1994 Four Weddings and a Funeral premier (22 per cent)
7. Mariah Carey’s All I Want For Christmas Is You Santa dress in 1994 (14 per cent)
8. Will Smith’s colourful clothes as the Fresh Prince of Bel Air in 1990 (13 per cent)
9. Julia Roberts in the Pretty Woman cut-out dress in 1990 (1990)
10. MC Hammer’s pants in the 1990’s U Can’t Touch This music video (12 per cent)
11. David Beckham’s sarong in 1998 (11 per cent)
12. Cher Horowitz's plaid suit in 1995’s Clueless (nine per cent)
13. The Backstreet Boys’ all white outfits in the 1999 ‘I Want It That Way’ music video (nine per cent)
14. David and Victoria Beckham's matching purple suits at their 1999 wedding (seven per cent)
15. Carrie Bradshaw in the Sex and the City pink tutu in 1998 (six per cent)
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FunTranscript
00:00 Of course I want to be the ginger one.
00:02 I grew up in the 90s watching these iconic women.
00:12 I love the way they dress, the way they sing.
00:14 I just wanted to be like them.
00:16 And today I get to do that.
00:18 And it's all in aid of the return of Impulse O2 and F.
00:21 Oh, still smells amazing.
00:24 The 90s definitely inspired me as a pop star.
00:29 I think there was just so many great bands and solo artists around at that time
00:33 that I just wanted to be them.
00:35 I wanted to perform like them.
00:37 And I don't think that's really ever changed.
00:39 For girl bands coming forward now, we all look back to one particular band.
00:43 Right, first up we've got everybody's favourite ginger
00:47 and one of the girls that helped to create girl power.
00:49 Oh, this.
00:57 It's only one of the most famous dresses from the 90s.
01:00 Watch the safety pins.
01:01 I've worn so many outrageous outfits over the years.
01:08 I wore a dress that was like plastic, poofy, and it had a bow on it.
01:13 And then when I look back now, I was just genuinely on a red carpet in a black bin bag.
01:17 Next up, it's everyone's favourite teenager.
01:26 Once I hear this song, I just know Christmas has started.
01:29 It's actually been so fun to be a part of the relaunch of the fragrances and the shoot today.
01:38 I think I get to live out a childhood dream
01:41 and just be nostalgic for the day with the smells and the looks.
01:44 It's just so much fun.
01:46 [Music]
01:48 (upbeat music)