For the first time ever, Dove -- the world's largest provider of self-esteem and body confidence education, has teamed up with Nike -- the biggest champion of athletes and sports, to launch the Body Confident Sport coaching program. It's the first-of-its-kind, scientifically proven set of coaching tools to build body confidence in kids ages 11-17. Tennis champion and entrepreneur Venus Williams has joined Dove to help raise awareness of the new program . The initiative spurred from a recent survey conducted by the two brands found that 45% of teenage girls drop out of sports globally -- at twice the rate of boys -- due to low body confidence as the most prominent factor. The survey also found that 83% of girls in the U.S. say their coach was the reason they felt more confident, and 61% of girls would be interested in hearing from coaches about body confidence education. Further, 69% of girls said they would be more body confident if they had stayed in sports longer. Co-developed by the two brands, in partnership with world-renowned experts, including the Centre for Appearance Research (CAR) and the Tucker Center for Research on Girls & Women in Sport, Body Confident Sport addresses new findings on how the sports environment impacts girls' body confidence and self-esteem. The Body Confident Sport online coaching tool is proven to reduce self-objectification and increase body esteem. It will be delivered through a global network of organizations in schools and sports clubs. Dove says they are proud to team up with a like-minded brand like Nike to take action towards a more equitable future for girls -- on and off the field. To learn more, visit dove.com/confidentsports .
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00:00 For the first time ever, Dove, the world's largest provider of self-esteem and body confidence
00:07 education, has teamed up with Nike, the biggest champion of athletes and sports, to launch
00:12 the Body Confidence Sport Coaching Program, a first-of-its-kind, scientifically proven
00:17 set of coaching tools to build body confidence in kids 11 to 17 years old.
00:23 With the help of tennis champion and entrepreneur Venus Williams, Dove will help raise awareness
00:28 of the new program.
00:29 The initiative spurred from a recent survey conducted by the two brands, which found that
00:34 45 percent of teenage girls drop out of sports globally at twice the rate of boys, due in
00:40 large part to low body confidence.
00:43 The survey also found that 83 percent of girls in the U.S. say their coach was the reason
00:48 they felt more confident.
00:49 61 percent of girls would be interested in hearing from coaches about body confidence
00:53 education.
00:54 Further, 69 percent said they would be more body confident if they had stayed in sports
00:59 for longer.
01:00 Co-developed by the two brands in partnership with world-renowned experts, including the
01:04 Center for Appearance Research, CAR, and the Tucker Center for Research on Girls and Women
01:10 in Sport, Body Confidence Sport addresses new findings on how the sports environment
01:15 impacts girls' body confidence and self-esteem.
01:18 The Body Confidence Sport online coaching tool is proven to reduce self-objectification
01:23 and increase body esteem and will be delivered through a global network of organizations
01:28 and schools and sports clubs.
01:30 Dove says they're proud to team up with a like-minded brand like Nike to take action
01:35 towards a more equitable future for girls on and off the field.
01:39 To learn more, visit dove.com/confidencesports.
01:41 [Outro Music]