Trek: The Inside Story | movie | 2023 | Official Trailer
Trek is opening the doors to its global HQ, deep in the heart of the American midwest, for GCN’s own Jeremy Powers to | dG1fVkFkc2lqZHZPWTA
Category
🎥
Short filmTranscript
00:00 (upbeat music)
00:02 - I've been given an exclusive invite
00:09 to Trek's headquarters to see just how Trek
00:11 is trying to change the world one bike at a time.
00:14 You can see out here very exclusive things,
00:19 bikes that aren't developed yet
00:21 that people are out here testing.
00:22 What started as a small family run business.
00:27 - Nobody had high-end bicycles that were made in America.
00:31 - Has grown into a global powerhouse,
00:33 selling more than 1.5 million bikes a year.
00:36 - You're gonna take us through how these frames get made.
00:38 - Absolutely.
00:39 - Walk you all the way through the process.
00:40 - Whether you're a world champion.
00:42 - She's flying, look at her go.
00:44 - Or a commuter, a mountain biker.
00:47 - People are showing me jumps that I'm not going off of.
00:50 - Or a road racer, Trek's got you covered.
00:52 (motorcycle engine roaring)
00:55 - But things weren't always this nice.
00:58 From the brink of collapse.
00:59 - The first challenge I had to overcome was survival.
01:03 It was like brutal.
01:04 - To the center of one of cycling's biggest scandals.
01:07 Trek has survived adversity to cement itself
01:13 as a market leader in innovation.
01:16 - I mean, building carbon fiber bikes in the early 90s,
01:19 that was a technological feat.
01:21 - Equality.
01:22 - Since the moment that they decided to start a women's team
01:27 they also really give us the same things as a man.
01:31 - And sustainability.
01:33 - There was a lot of materials out there
01:35 that were available to us that were not only sustainable,
01:38 but they would also meet some of the performance
01:41 requirements that we had.
01:42 - Our mission is to only build awesome products that we love.
01:46 Provide incredible hospitality to our customers
01:51 and change the world by getting more people on bikes.
01:54 (electronic sounds)
01:57 (electronic sounds)
02:01 (electronic sounds)
02:04 (dramatic music)