Canyon: The Inside Story | movie | 2022 | Official Trailer - video Dailymotion

GCN's Simon Richardson heads to Koblenz to find out more about a brand that has reigned victorious in the world’s bigg | dG1fbkg1WXVTUGtBN1k

Transcript

00:00 (upbeat music)

00:02 - Welcome to the Canyon home, welcome to Copeland.

00:18 - From road to gravel, mountain bike to triathlon.

00:22 - I tested the bikes, then came here to the track

00:24 and I was just blown away.

00:28 - These bikes are the choice for both enthusiasts.

00:32 - You're feeling the energy and you wanna be part of it.

00:34 - And true legends of the sport.

00:39 - When Kettle Evans won the world championship in 2009,

00:43 this was for me a little bit like a proving point,

00:45 yes, we did it.

00:47 - Leading the way for over two decades.

00:50 - There is one of every model of Canyon's bike.

00:53 You can speak to a Canyon employee face to face.

00:56 - Moving to Canyon was important.

00:59 We were looking for a brand that had best bikes

01:02 in every discipline.

01:03 - Here is the production line

01:09 and they're producing 400 bikes a day on this line alone.

01:12 So how did Canyon get where they are today?

01:19 - Direct to the consumer was a very, very early start

01:23 of my company.

01:24 - How did they convince customers

01:26 that their bikes are the real deal,

01:28 even when they couldn't see them in bike shops?

01:30 - We've tried to create the ultimate package for you

01:34 that at the end, if I was to buy only one bike,

01:36 this would certainly be it.

01:37 - And how are they retaining their competitive edge?

01:40 - We are still hungry, we are still energetic

01:42 and we want to shape the future of cycling.

01:44 (crowd cheering)

01:47 (wind whooshing)

01:51 (upbeat music)

01:53 (dramatic music)

01:56 [BLANK_AUDIO]