Rapha: The Inside Story | movie | 2022 | Official Trailer - video Dailymotion

Presented by founder Simon Mottram, this film tracks the success story of Rapha. From a humble start in 2004 to a hundre | dG1fWGhsWXV2c2hmVUE

Transcript

00:00 (dramatic music)

00:02 - I started Rafa because I bloody love cycling

00:08 and I was totally disappointed by the bike industry.

00:11 The whole thing just let me down.

00:13 So I felt that stupidly perhaps I could make a difference.

00:18 - Rafa added style to cycling.

00:21 I think what Simon did was dip back into the era

00:24 when it was really stylish.

00:27 The late 60s, early 70s.

00:30 (upbeat music)

00:33 - What he did and what he could see the brand being,

00:36 what he could see the sport being,

00:37 that was truly visionary.

00:39 - You've done something that's gonna be

00:42 in the history of cycling.

00:44 You know what I mean?

00:44 Like you changed the game.

00:46 - We were onto something but it didn't appeal to everybody.

00:50 - It was deliberately elitist to begin with.

00:52 - It was expensive, it was niche.

00:55 It was hard to stomach for a lot of people.

00:58 - I think the real impact is a resurrection of this idea

01:05 that authentic passion needs to drive a company.

01:08 (upbeat music)

01:11 (dramatic music)

01:15 (dramatic music)

01:17 (dramatic music)

01:20 [BLANK_AUDIO]