Shein has emerged as a major threat to established fast fashion retailers like Zara and H&M. In 2022, Shein generated about $23 billion in global revenue, accounting for nearly one-fifth of the global fast fashion market and outpacing Zara and H&M. Shein's competitive advantages include its ultra-flexible supply chain that allows for small initial orders that can quickly scale based on demand. This is different from Zara and H&M's model of pre-ordering large volumes 3-12 months in advance. Shein introduced 1.5 million new products to the US market from Nov 2022-Nov 2023, compared to 40,000 for Zara and 23,000 for H&M. Shein's product variety is seen as a major advantage.
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00:00 Benzinga and here's what's on the block. Xi'an has emerged as a major threat to established
00:05 fast fashion retailers like Zara and H&M. In 2022, Xi'an generated about $23 billion in global
00:11 revenue, accounting for nearly one-fifth of the global fast fashion market, and outpacing Zara
00:17 and H&M. Xi'an's competitive advantages include its ultra-flexible supply chain that allows for
00:22 small initial orders that can quickly scale based on demand. This is different from Zara and H&M's
00:28 model of pre-ordering large volumes 3-12 months in advance. Xi'an introduced 1.5 million new
00:34 products to the U.S. market from November 2022 to November 2023, compared to 40,000 for Zara
00:40 and 23,000 for H&M. Xi'an's product variety is seen as a major advantage. For all things money,
00:45 visit Benzinga.com.