Martin's 000JR-10E Shawn Mendes Signature | Guitar World

  • last year
We see plenty of signature guitar models here at Guitar World, but none of them are quite like Martin’s 000JR-10E Shawn Mendes acoustic.
The new model, as Guitar World Tech Editor Paul Riario points out, is “inspired by Shawn’s go-to vintage Martin and features his own personal hallmarks. What’s more, it’s environmentally-friendly.”

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Transcript
00:00 (guitar music)
00:02 What's up, Paul here from Guitar World,
00:07 and today we're gonna be checking out
00:08 a brand new signature acoustic from Martin.
00:11 The Martin Guitar Triple-O Junior 10E Shawn Mendes.
00:15 Let's check it out.
00:17 (guitar music)
00:19 Martin has partnered with Grammy-nominated,
00:23 multi-platinum singer-songwriter Shawn Mendes
00:25 to bring young players and seasoned guitarists
00:28 alike with the Triple-O Junior 10E Shawn Mendes
00:32 custom signature edition.
00:34 Now before you say, "How strange," or "How unlikely,"
00:38 you should know this signature acoustic
00:39 is inspired by Shawn's go-to vintage Martin
00:42 and features his own personal hallmarks.
00:45 With that, this guitar is environmentally friendly.
00:49 This edition is crafted with 100% FSC,
00:52 or otherwise known as
00:53 Forest Stewardship Council Certified Tonewoods,
00:57 in a Triple-O Junior size,
00:59 and comes with a striking blue gig bag
01:01 made from 100% recycled post-consumer polyester,
01:05 meeting the global recycled standard.
01:07 (guitar music)
01:10 The Shawn Mendes signature edition
01:23 marks the largest production run
01:24 of 100% FSC certified guitar that Martin has ever fulfilled.
01:29 Obviously, the first time a Martin guitar
01:32 has been paired with a gig bag
01:33 made from 100% recycled post-consumer polyester.
01:37 As you can see, the Junior size and Triple-O body depth
01:40 make this guitar extremely comfortable for any player.
01:43 And if you don't know, Triple-O Junior size
01:46 is slightly smaller than Martin's regular Triple-O size.
01:50 And with Fishman Sonotone electronics included,
01:52 it is also ready for the stage.
01:55 For fans of Shawn Mendes, you'll appreciate,
01:57 notice this signature guitar
01:58 includes some personal design details.
02:01 Laser etched on each wing of the bridge
02:03 is a swallow inspired by the tattoo on Shawn's right hand,
02:07 which signifies always returning home.
02:10 There's also song lyrics laser etched inside the body.
02:13 For example, you might find one laser etched
02:16 on a brace or under the bridge, or even under the rosette.
02:20 Some of the phrases include,
02:21 "We lay under the same stars, or we'll never be alone."
02:25 (guitar music)
02:27 (guitar music)
02:32 Each instrument comes with a special label
02:34 featuring the Shawn Mendes Foundation Sunburst logo.
02:37 And to finish it off, Shawn's signature
02:39 is inlaid at the top of the fretboard.
02:42 What's important to note is Shawn Mendes wanted a guitar
02:44 that addressed his passion for sustainability
02:47 and supports his foundation's initiatives.
02:49 As part of the partnership,
02:51 Martin Guitars will be supporting Mendes' goal
02:53 of making music accessible to everyone.
02:56 Martin will be making a contribution
02:58 to the Wonder of Music program
03:00 at the Hospital for Sick Children, Sick Kids,
03:03 presented by the Shawn Mendes Foundation.
03:05 The Martin Triple O Junior 10E Shawn Mendes
03:09 is a wonderfully great playing guitar that is portable,
03:12 sounds great, and supports a great cause.
03:15 At a retail price of $799,
03:17 this acoustic is within reach for enthusiasts
03:20 and novice guitarists alike.
03:23 I would also add my impression of this acoustic
03:25 is that it follows in the same vein
03:27 as the Martin Ed Sheeran model
03:29 in its compactness and approachable playability
03:32 that you can take anywhere from home
03:34 or to the studio and the stage.
03:37 Definitely check it out.
03:38 (guitar music)
03:41, (rock music)

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