• last year
"Bringin' Back Christmas" performed by Ryan Reynolds and the cast of Spirited. Featuring new original music from Benj Pasek and Justin Paul, Spirited is now streaming on Apple TV+ https://apple.co/_Spirited
Transcript
00:00 Last week, over 300 million families took down their Christmas trees,
00:05 81% of which were fake plastic trees.
00:12 Real trees are trending downward.
00:14 Your sales continue slipping.
00:16 They destroyed your bottom lines with plastic pines in same-day shipping.
00:23 Well, you've got the better product.
00:25 But if you want to win, you've got to study human nature.
00:31 All those interested, lean in.
00:35 [MUSIC]
00:37 People are one, two, lazy.
00:40 We only care about ourselves.
00:42 Your competition knows this, so their crap flies off the shelves.
00:46 But we're also two, desperate to feel good, smart, and right.
00:51 And that's what you have to harness.
00:54 If you want to win this fight, see what you're really selling is the way things
00:59 ought to be, so your pitch becomes compelling, selling more than just a tree.
01:05 It's a symbol of your values.
01:07 It's your ethics and your cause.
01:10 You can either be fake like the trees they make or take a stand for Santa Claus.
01:16 We're bringing back Christmas.
01:18 We're bringing back cheer.
01:21 We're bringing back cozy nights, those twinkly lights,
01:24 the glow of yesteryear.
01:25 Now it's some slight manipulation, but it's what we've got to do.
01:30 See, we need some confrontation, or your message won't get through.
01:35 We're bringing back decency.
01:39 We're bringing back Christmas.
01:41 And that means the piney scent of a real authentic tree.
01:46 They're literally eating out of his hand.
01:48 Oh, it would be simple to boost your market share.
01:53 We'd rebrand you as nostalgia.
01:55 Tell your customers that you care, but the world is what?
01:58 What?
01:59 Rival!
01:59 So if you want your sales to soar, it's not enough for folks to love you.
02:04 They've got to hate your rivals more.
02:06 As an expert, my advice is speed that hate, because hate is strong.
02:11 Folks will gladly pay your prices to prove those Christmas killers wrong.
02:15 Hm.
02:17 We're bringing back Christmas.
02:19 Love and joy that mean a lot.
02:21 We're bringing it back.
02:22 Give me some peace on earth.
02:24 A virgin birth, and grandpa getting sauce.
02:27 Every Facebook love-boomer wants to fight a culture war.
02:31 So tell your core consumer what the hell they're fighting for.
02:37 A fight for morality.
02:38 A fight for humanity.
02:40 We're bringing back Christmas.
02:42 And it's not coming back with some manufactured tree.
02:46 I want a complete breakdown on him.
02:47 I'm talking to a kid that uses fake cheese.
02:50 That's hottie hands, fry-carry jams, police na'vi dot, and the birth of our God.
02:55 Back in town with our families.
02:58 We're bringing back Christmas.
03:00 We're bringing back Christmas.
03:03 Plus a ton of cash from some good old-fashioned tree.
03:08 I want a complete breakdown on this kid.
03:10 I want a complete breakdown.
03:12 We're bringing back Christmas.
03:13 We're bringing back Christmas.
03:15 Ah!
03:18 That's our man.
03:20 [MUSIC PLAYING]
03:23 [MUSIC PLAYING]
03:26 [MUSIC PLAYING]
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03:32 [BLANK_AUDIO]

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