成功让炸鸡“扯上”圣诞 日本KFC缔造行销神话 #节日篇 | 懂来做莫？ Ep12
▌懂来做莫 ▌#12 日本人圣诞吃肯德基？这是哪门子的圣诞“文化”？这背后是一场成功的“炸鸡经济学”？
主持 | @Celes美伶
#圣诞 #日本人 #肯德基炸鸡 #kfcjapan
#不懂没关系 #懂了也没用 #冷知识
#发射热点 #84hotspot #懂来做莫
更多新闻资讯看这里 ▹ https://xuan.com.my/hotspot
主持 | @Celes美伶
#圣诞 #日本人 #肯德基炸鸡 #kfcjapan
#不懂没关系 #懂了也没用 #冷知识
#发射热点 #84hotspot #懂来做莫
更多新闻资讯看这里 ▹ https://xuan.com.my/hotspot
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NewsTranscript
00:00 Japanese people's Christmas dinner is not eating chicken, but KFC fried chicken.
00:04 During this period, the door of KFC in Japan must be very busy.
00:08 What is going on?
00:10 It's okay if you don't understand. It's useless if you understand.
00:11 What's the point of understanding?
00:12 The reason why Japanese people eat KFC on Christmas is a successful business layout.
00:17 There are several popular sayings.
00:18 But according to the official statement,
00:20 when KFC opened its fifth store in 1971,
00:24 some foreigners in Japan didn't know where to buy chicken,
00:28 so they went to this store to buy fried chicken instead of chicken.
00:31 After the KFC manager, Yuichi Takao, heard this,
00:35 he applied this situation to marketing,
00:37 and it sold well.
00:39 After a long time, eating KFC became the Christmas culture of Japan.
00:43 KFC also monopolized the Japanese Christmas dinner market for half a century.
00:47 Christmas party children also evolved into special meals with fried chicken, grape wine and cake.
00:52 During this period, the sales amount accounted for one-third of KFC's annual sales.
00:56 (electronic music)