OG & Rookie ép. 2 : le cinéma et internet avec Ladj Ly et Laëtitia Ramamonjisoa

Sosh

Comment Internet a complètement changé la donne pour une carrière artistique. OG & Rookie c’est quand un ancien, ici Ladj Ly, parle de la place d’internet dans une carrière artistique avec une rookie, ici Laëtitia Ramamonjisoa.  Abonnez-vous ici : dailymotion.com/sosh#video=xsz   Retrouvez Sosh sur les réseaux sociaux : Facebook : https://www.facebook.com/sosh  X : https://twitter.com/Sosh_fr  Instagram : https://www.instagram.com/sosh_fr http://www.sosh.fr/

Transcript

00:00 Soch and Konbini are here.

00:01 This is Lajli, the cinema OG and a documentary.

00:04 Hi.

00:05 This is Laetitia Ramamonji-Soha, the real-life rookie.

00:08 Hi.

00:08 We brought them together to talk about cinema,

00:10 how it was before the internet, and how it is now.

00:13 It's OG and Rookie.

00:14 So, how did you start?

00:18 By chance, I had a time when I was working in the cinema,

00:21 and especially with their parents.

00:22 I was hanging out with them, I was discovering this world.

00:25 And at 17, I bought my first camera.

00:27 So that was really the beginning.

00:28 The starting point.

00:29 Yes, the starting point of my career as a director.

00:32 Laetitia started with the Courtragemée school,

00:35 maybe she did something else before.

00:38 After the training, very quickly,

00:40 with girls from my promotion,

00:42 we formed a collective of female directors.

00:44 Before, we didn't know anything,

00:45 and we learned a bit about the job,

00:47 with the same aesthetics,

00:49 the cameras, the cassettes, etc.

00:51 Then, we started doing other things too.

00:53 We started as a group.

00:54 There were maybe 5 or 6 at the start.

00:56 It's true that we were often reproached.

00:58 "Courtragemée, it's only men, it's masculine."

01:01 But what people don't know is that we're basically a bunch of friends.

01:04 - Yeah, that's it. - Since kindergarten,

01:05 we've always evolved together.

01:07 But having this collective of women,

01:09 I think it was good, it was important to do it.

01:11 And the fact that this collective exists,

01:12 to continue to produce, it's really charming.

01:14 No, it's cool.

01:15 I have the impression that with social media,

01:16 there is more visibility.

01:18 That is to say, all the brands, all the artistic directors,

01:21 all the producers, etc. are on social media.

01:23 So basically, you can find them easily, follow them, etc.

01:25 You can try to work on your art, your singularity,

01:27 and stand out from the crowd,

01:28 and really be noticed, do cool projects.

01:30 I find social media a bit ambivalent, you know?

01:32 Yeah, that's it.

01:32 I think there's been a real opening for a few years,

01:36 via social media.

01:37 I remember, at the time, we were really the first

01:39 to make videos, to make films, to broadcast them on the Internet.

01:43 Because at the time, when we started,

01:45 we were at the very beginning of the Internet.

01:47 And I remember the revolution,

01:48 at least on our side, at Courtragemée,

01:50 is that we made our films, we edited them ourselves.

01:52 And we had created our very first website.

01:55 People would say, "Yeah, we made films, we broadcast them on the Internet."

01:57 People didn't understand, because they didn't know the Internet yet.

02:00 Today, when we see the explosion of social media,

02:02 it's easier.

02:03 Today, someone can film with their phone,

02:06 you have a free editing software,

02:08 you can edit it instantly, broadcast it,

02:11 and right away, you have visibility all over the world.

02:14 So yes, of course, it's an advantage.

02:16 Videos can be monetized,

02:17 we can have advertising,

02:18 so it's also a way to make money.

02:20 Yeah, it's attractive to young people too, really.

02:22 Because there are also beautiful ideas that can come out,

02:24 different dynamics,

02:25 completely different aesthetics.

02:27 And to take risks too,

02:28 because it pays off.

02:29 So if I have an idea for the next Soch ad,

02:33 honestly, take one of the directors of the Courtragemée school,

02:36 because we have the best directors of this generation.

02:39 They are really good, and you will have an original ad.

02:44 That's it.

02:45 *Drums*

02:46 DUMMY!

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